Campaign India Team
Jul 12, 2018

Agency Report Card 2017: McCann Worldgroup India

We assess McCann Worldgroup's 2017 performance in India, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Agency Report Card 2017: McCann Worldgroup India

The year 2017 has probably been among the best years that McCann Worldgroup has seen in India in recent times. The agency decided to pursue the credo of 'Behaviour Change' as an axis for both brand as well as business growth. Second, it decided to work not for the output but the outcome.

Agency Report Card 2017

McCann Worldgroup India

2017:

A-

2016:

N.A.

Country head: Prasoon Joshi Ownership: IPG

In 2017, the agency's campaigns powered the government’s social agenda on hygiene, cash, family planning and digital India.

On the awards scene, the agency led by a distance, probably good enough to satisfy its stated ambition of chasing 'creative excellence'. 

The other part of its ambition was to pursue 'business consolidation'. With over $5.2 million in new business revenue, McCann Worldgroup claims to have been one of the fastest growing Indian agencies in 2017 with total revenue growth in "impressive double digits" as the company puts it. Even organic growth, revenue from existing clients was up by 6.9 percent, which the agency attributed to offering innovative solutions to existing clients. 
 
On the people front, the agency beefed up its Bengaluru office by hiring key executives such as Sonal Devraj as vice president and Vasantha Krishnamurthy as its planning head. In Mumbai, it hired Abhinav Tripathi as ECD. 
 

McCann Mantras

  • The agency focuses on 'behaviour change' as an axis for both brand as well as business growth. It chose to work not for the 'output' but 'outcome' 
  • In 2017, its campaigns powered the government’s social agenda on hygiene, cash, family planning and digital India.

 

 

Source:
Campaign India

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