Campaign India Team
Oct 31, 2017

Burger King wades into the emoji debate

As KFC and McDonald's engage in a Twitter fight, the King says it gets a whopper of an advantage

Burger King wades into the emoji debate

Author Thomas Baekdal would have never imagined that he would cook up a global storm when he pointed out the difference in the burger emojis offered by apple and google.

As Google's CEO Sundar Pichai responded, the fight spread far and wide. 

Soon the fight turned bitter (or rather, twitter) and spilled over to the fast food giants in far flung India. Campaign India gives a blow by blow account of how the fight is panning out between KFC (who started the war), McDonald's and Burger King.

KFC India took advantage of this global debate first by responding to Google's CEO, Sundar Pichai.

McDonald's India followed suit with a version of its own.

KFC India lost no time in taking a potshot at its rival.

McDonald's India got back at KFC India with this:

KFC had to respond in this manner.

Meanwhile, Burger King who was watching all this from a distance decided to wade in with its digital agency, Foxymoron.

Watch this space for more. 


Campaign India

Related Articles

Just Published

2 days ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

2 days ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

2 days ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

2 days ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.