Campaign India Team
Oct 31, 2017

Burger King wades into the emoji debate

As KFC and McDonald's engage in a Twitter fight, the King says it gets a whopper of an advantage

Burger King wades into the emoji debate

Author Thomas Baekdal would have never imagined that he would cook up a global storm when he pointed out the difference in the burger emojis offered by apple and google.

As Google's CEO Sundar Pichai responded, the fight spread far and wide. 

Soon the fight turned bitter (or rather, twitter) and spilled over to the fast food giants in far flung India. Campaign India gives a blow by blow account of how the fight is panning out between KFC (who started the war), McDonald's and Burger King.

 
 
KFC India took advantage of this global debate first by responding to Google's CEO, Sundar Pichai.
 

McDonald's India followed suit with a version of its own.

KFC India lost no time in taking a potshot at its rival.

 
 
McDonald's India got back at KFC India with this:
 

KFC had to respond in this manner.

Meanwhile, Burger King who was watching all this from a distance decided to wade in with its digital agency, Foxymoron.

Watch this space for more. 

 

Source:
Campaign India

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