Campaign India Team
Oct 31, 2017

Burger King wades into the emoji debate

As KFC and McDonald's engage in a Twitter fight, the King says it gets a whopper of an advantage

Burger King wades into the emoji debate

Author Thomas Baekdal would have never imagined that he would cook up a global storm when he pointed out the difference in the burger emojis offered by apple and google.

As Google's CEO Sundar Pichai responded, the fight spread far and wide. 

Soon the fight turned bitter (or rather, twitter) and spilled over to the fast food giants in far flung India. Campaign India gives a blow by blow account of how the fight is panning out between KFC (who started the war), McDonald's and Burger King.

 
 
KFC India took advantage of this global debate first by responding to Google's CEO, Sundar Pichai.
 

McDonald's India followed suit with a version of its own.

KFC India lost no time in taking a potshot at its rival.

 
 
McDonald's India got back at KFC India with this:
 

KFC had to respond in this manner.

Meanwhile, Burger King who was watching all this from a distance decided to wade in with its digital agency, Foxymoron.

Watch this space for more. 

 

Source:
Campaign India

Related Articles

Just Published

20 hours ago

Cashkaro enters 'rewards war', takes a dig at ...

Watch the film conceptualised in-house here

20 hours ago

Truecaller assigns digital mandate to Wirality Media

The agency has been working with the brand on a project basis

22 hours ago

Maya Hari gets global role at Twitter

As Hari takes on a global role, the social media network is consolidating Japan and South Korea with the rest of Asia-Pacific

22 hours ago

We have to find non-obvious ways of showing a woman ...

Megha Tata, Piyush Pandey, Rohini Miglani and Sapna Chadha, discuss stereotypes in Indian advertising and how gender portrayal is changing