Campaign India Team
Oct 31, 2017

Burger King wades into the emoji debate

As KFC and McDonald's engage in a Twitter fight, the King says it gets a whopper of an advantage

Burger King wades into the emoji debate

Author Thomas Baekdal would have never imagined that he would cook up a global storm when he pointed out the difference in the burger emojis offered by apple and google.

As Google's CEO Sundar Pichai responded, the fight spread far and wide. 

Soon the fight turned bitter (or rather, twitter) and spilled over to the fast food giants in far flung India. Campaign India gives a blow by blow account of how the fight is panning out between KFC (who started the war), McDonald's and Burger King.

 
 
KFC India took advantage of this global debate first by responding to Google's CEO, Sundar Pichai.
 

McDonald's India followed suit with a version of its own.

KFC India lost no time in taking a potshot at its rival.

 
 
McDonald's India got back at KFC India with this:
 

KFC had to respond in this manner.

Meanwhile, Burger King who was watching all this from a distance decided to wade in with its digital agency, Foxymoron.

Watch this space for more. 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Sunil Lulla to take over from Partho Dasgupta at BARC
Premium
10 hours ago

Sunil Lulla to take over from Partho Dasgupta at BARC

Lulla was CEO at Balaji Telefilms prior

Premium
Whisper assigns digital creative mandate to Fulcro
Premium
10 hours ago

Whisper assigns digital creative mandate to Fulcro

To work alongside Leo Burnett on digital and social media

Premium
Unacademy assigns media mandate to Initiative
Premium
12 hours ago

Unacademy assigns media mandate to Initiative

Account won post a multi-agency pitch

Premium
Nikhil Gandhi joins TikTok to head Indian operations
Premium
14 hours ago

Nikhil Gandhi joins TikTok to head Indian operations

Moves from Times Television Network