Digital
Campaign India Team
Oct 31, 2017

KFC India engages in a duel with McDonald's in the #BurgerEmoji debate

Watch the film here

KFC India engages in a duel with McDonald's in the #BurgerEmoji debate
Hours after it put out a message to Google CEO Sundar Pichai saying "it didn't matter where the cheese is, if the chicken was finger lickin good" KFC India has added more fuel to the fire in the #BurgerEmoji debate.
 
The brand has leveraged the buzz around burgers by replying to McDonald's tweet. 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

GroupM to merge agency brands into single P&L

2 GroupM to merge agency brands into single P&L

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

3 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Jab we ‘Met’ Shah Rukh Khan

4 Jab we ‘Met’ Shah Rukh Khan

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

6 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

JioStar launches influencer marketing platform JioStarverse

7 JioStar launches influencer marketing platform JioStarverse

Moves and wins roundup: Week of 28 April

8 Moves and wins roundup: Week of 28 April

IPL ads: High stakes, low recall, and smarter plays

9 IPL ads: High stakes, low recall, and smarter plays

India 2030: Middle class majority to fuel shift to experience-led spending

10 India 2030: Middle class majority to fuel shift to experience-led spending

Related Articles

KFC India does not chicken out from serving biryani
Advertising
Feb 28, 2022
Campaign India Team

KFC India does not chicken out from serving biryani

McDonald's India bites into the burger emoji buzz
Digital
Oct 31, 2017
Campaign India Team

McDonald's India bites into the burger emoji buzz

Why Snap’s creative chief is doubling down on ephemeral content
Advertising
Apr 03, 2025
Surekha Ragavan

Why Snap’s creative chief is doubling down on ...

KFC India promises seven-minute food pick-up service with PT Usha
The Work
Dec 03, 2021
Campaign India Team

KFC India promises seven-minute food pick-up ...

Just Published

Moves and wins roundup: Week of 12 May
Advertising
1 hour ago
Campaign India Team

Moves and wins roundup: Week of 12 May

Our weekly roundup of the latest appointments and account wins news from Madison Media Alpha, EndemolShine India, Mediascope, Primex Media Services, and many more.

CTV’s growing pains: Big spend, bigger blind spots
Advertising
3 hours ago
Campaign India Team

CTV’s growing pains: Big spend, bigger blind spots

As connected TV becomes a media mainstay, marketers face a sharp paradox—rising ROI hopes, but murky metrics and mounting fraud risks.

LinkedIn’s BrandLink bets on resonance over reach
Advertising
3 hours ago
Vinita Bhatia

LinkedIn’s BrandLink bets on resonance over reach

Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take note.

Mystic Monk plots global leap with asset-light model
Advertising
8 hours ago
Nagesh Joshi

Mystic Monk plots global leap with asset-light model

The independent ad agency is targeting the USA and UAE markets with a registered US business and planned Dubai office.