Campaign India Team
Oct 31, 2017

McDonald's India bites into the burger emoji buzz

Unwilling to cede advantage to rival KFC India, the fast food major responds with a video conceptualised by Leo Burnett

McDonald's India bites into the burger emoji buzz
 
 
This tweet has set the internet on fire. It refers to Google's emoji for a burger placing cheese at the bottom. 
 
CEO of Google, Sunder Pichai's response just added fuel to it. 
 
KFC India took a slice of the action with this tweet.
 
 
 
And now, McDonald's India has used that fire to cook up a video to promote its own burgers.  
 
(This story has been updated at 00:30 hours on November 1)
Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.