Advertising Awards
Mitaksh Jain
Jul 10, 2025

Beyond Cannes: Why creativity needs unlearning, not just Lions

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

Left to right: Rajdeepak Das, chief executive officer and chief creative officer, and chairman, Creative Council, Publicis Groupe, South Asia with Piyush Pandey, chief advisor of Ogilvy India, Agnello Dias, co-founder of Spinach Experience Design; Partha Sinha, senior adviser—Consumer Practice and Josy Paul, BBDO India’s chairperson and chief creative officer.

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