mcdonalds
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Why almost every brand you know apologised
The ‘Official Apology Statement’ that went viral among brands recently was more than a trend; it reflects the changing lexicon of connection.
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Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030
Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030.
McDonald’s India walks the line between value and novelty
Arvind RP, CMO of McDonald’s India (West & South) outlines how the QSR is adapting to India’s value-conscious yet upgrade-seeking consumers in a fragmented market.
McDonald's India uses 'Newton-level' math to bring prices down to earth
The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.
Picks of the week: Mother's Day campaigns 2024
From McDonald's to Mother Dairy, these are our top picks for the most heart-heartwarming and tear-jerking campaigns for mums in 2024.
McDonald's cheese products verified as '100% real' following scrutiny in India
Following calls for a nationwide prohibition on McDonald's for allegedly utilising cheese alternatives, the Food Safety and Standards Authority of India has now exonerated the fast food chain, confirming the cheese used by the company is '100% real'
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