As an initiative to encourage more and more people to vote, McDonald's took up a unique activation on Election Day in Hyderabad
Joins from Kaya where he led marketing and analytics
The brand won 10 awards at last year's festival
The author explains how brands should target the mass consumer in 'Narendra Modi’s India'
The technology companies tried pulling pranks on customers with 'Ola News Network' and an 'Anti Aging Ice-cream', while McDonald's offered users free fries for the year
Watch the film by McDonald's (West and South India) here
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