Small town, big spark: Solar flips the script

Reinforcing its commitment to sustainable infrastructure, The Adani Group, launched Story of Suraj, the third film in its #HumKarkeDikhateHain (We will do and show it) series. Set in a town now aglow with uninterrupted solar power, Story of Suraj brings to life how the integrated infrastructure conglomerate’s clean energy solutions are fuelling dreams and transforming lives.

The ad film follows Rakesh, who returns to his hometown after years and witnesses the profound changes solar energy has enabled—from thriving crops and connected classrooms to empowered hospitals and revitalised livelihoods. Amit Sharma, film director of the Bollywood movie ‘Badhaai Ho’, from Chrome Pictures, brings this story to life with remarkable finesse. Conceptualised by Ogilvy India, the film captures the human dimension of Adani’s clean energy mission. It illustrates how solar power, delivered by Adani Group, becomes a catalyst for opportunity, resilience, and progress.

Ajay Kakar, head – corporate branding at Adani Group, said "At Adani, we are not just generating electricity—we are creating pathways for progress. This film reflects the real impact of solar energy on everyday life. The transformation of one town is emblematic of the change we’re enabling across India.”

Piyush Pandey, chief advisor for Ogilvy India, commented, "Adani adds one more human touch to technology with its new Solar energy film. Story of Suraj shines by showing how solar energy brings life-changing opportunities to communities, helping them build a brighter future."

The film is the latest chapter in the #AdaniHKKDH series, shining a light on how Adani Group is touching lives, uplifting communities, and creating lasting change across India. The film will be shared and amplified across multiple platforms, including broadcast and digital media and radio activations, to reach a broader audience.

Campaign’s take: In Story of Suraj, the Adani Group casts a spotlight on an old trope: city-bred scepticism about rural progress. The film follows Rakesh, a returning son, who’s stunned to find his once-sleepy hometown now running on solar power, complete with e-classrooms, medical access and healthy crops. The plot twist? It’s not fiction—it’s infrastructure.

Directed by Amit Sharma and conceptualised by Ogilvy India, the film quietly calls out the perception gap that assumes clean power and digital classrooms belong to cities alone. It's a neat reminder that development doesn’t always roar in on metro trains; sometimes, it hums quietly through solar panels.

The surprise on Rakesh’s face doubles as a reflection of India’s broader urban-rural divide. Why should internet in schools still feel ‘unexpected’ in a village? This is where solar power becomes more than a tech solution—it’s an equaliser. It gives remote towns the power (literally) to bridge opportunity gaps, build resilience and enable progress.

With clean energy becoming central to India’s infrastructural ambitions, this campaign captures its most important dimension: the human one. Progress, after all, isn’t just about megawatts—it’s about mindset shifts. Especially when the sun powers both.