Campaign India Team
Dec 03, 2020

Brand's Suntory Myanmar looks to gift a boost of immunity

Grip Digi has conceptualised the campaign

Brand's Suntory Myanmar looks to gift a boost of immunity
Brand’s Suntory Myanmar has launched a new integrated campaign, conceptualised by Grip Digi. It asks people to send a gift to loved ones – a customary tradition in Myanmar – that helps strengthen their immunity.
 
The two-month-long campaign aims to make it easier for Brand’s consumers to buy their products online. It will also engage with key opinion leaders (KOLs) across health, lifestyle, sports, fashion and food with the ‘Come Home Chain’ campaign. Herein, the influencers sent Brand’s healthy gifts to their friends and seniors.
 
Yosuke Takano, business director, Myanmar, Brand’s Suntory said, “The launch of ‘Brand’s ‘Spread the Wellness’ campaign aims to rejuvenate and extend Myanmar’s outstanding gift-giving and caring culture which most of us had to miss. The campaign was initiated to reinforce our commitment in providing access to health and wellness across the nation, especially during this unprecedented time of the pandemic. We encourage Myanmar people to continue sharing the positivity, love and care by sending Gifts of Wellness to their friends and loved ones.”
 
Sheetal Pritmani Mukherjee, CEO, Grip Digi, added, “We are living in testing times and must strictly follow the stay-at-home guidelines. At the same time, we have to find innovative ways to keep traditional values and celebrations intact. The idea was to leverage traditions and the needs of the moment. Traditions, strengthening immunity, commercial goals and technology were integrated in this campaign to overcome the challenges of the time. We look forward to creating fresh and exciting work together.” 
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

India’s six-pack makes Cannes Lions shortlist jury cut

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.

5 hours ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

5 hours ago

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

6 hours ago

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.