BP Wealth appoints Branding Edge to handle marketing
Account won post a multi-agency pitch
Aug 25, 2021 03:39:00 AM | Article | Campaign India Team Share -
BP Wealth, a brokerage and financial advisory firm, has assigned its marketing duties to Branding Edge Strategies Communication and Advisory. The account was won following a multi-agency pitch.
The mandate for the agency includes the upcoming launch strategy of a retail product launch called Stoxbox. Branding Edge will be managing the brand's creatives and reputation management.
Yuvraj Thakker, managing director, BP Equities, said, “We are delighted to have Branding Edge as our communication partner. The strategic communication of Branding Edge resonates well with our business goals and we look forward to working with them in our journey of building our brand and its visibility in this competitive space. Also, with the launch of our retail product – Stoxbox, we believe Branding Edge’s creative and strategic capabilities will help us to reach out to maximum potential leads.”
Rahul Tekwani, managing partner, Branding Edge Strategic Communication and Advisory, said, “BP Wealth is a brand built on legacy and has created value for investors for a long period of time. It is a delightful moment for us that we are entrusted with the responsibility to build the brand and take its legacy ahead. The team is not only looking forward to building a strong relationship with the BP Wealth Group but also, as part of the mandate the team is excited to create the strategic and focused content for the audience of BP Wealth and Stoxbox."