Construction tech company, Captech Technologies has assigned its integrated marketing mandate to Branding Edge Strategic Communication and Advisory post a multi-agency pitch. As part of its new tasks, the agency will manage creative, digital and reputation management duties for Captech’s eFORCE platform – a construction labour marketplace.
The account will be managed from Branding Edge’s Mumbai office.
Asutosh Katyal, CEO and founder, Captech Technologies, said, “We are delighted to have Rahul on board to handle the complete communication strategy for our eFORCE app. Construction is the second-largest employer in the country and with the quick revival happening in the real estate industry we thought Branding Edge’s creative and strategic capabilities will help eFORCE journey to reach out to maximum migrant labour and solve the labour problem in the country.”
Added Rahul Tekwani, managing partner, Branding Edge Strategic Communication and Advisory, “We are delighted to work on Captech Technologies’ Atmanirbhar Bharat Mission. It’s always exciting to partner with a brand that wants to solve real-world problems. We are hoping that we can produce some quality and strategic work that reaches our target audience and helps eFORCE interact with the correct audience in the construction category.”