Rahul Tekwani, formerly with Enormous Brands, has announced the launch of his strategic communication venture Branding Edge Strategic Communications and Advisory. The agency will focus on developing a brand and reputation program to help achieve business goals, build awareness and credibility, and will enhance long-term enterprise value of the clients.
The company will be providing 360-degree services which include branding, design, digital strategy and research and data driven storytelling and influencer engagement strategies. It also aims to offer media strategy, customised investor relation programs, capital market and transactional advisory, crisis management services, and social communication public sector units as part of its reputation management advisory.
Tekwani said, “I felt this was the best time to enter the communication strategy business. The brand and the reputation agencies have not found it easy to adapt to the changing landscape of media and the client business. We feel the core focus of the marketing strategy today needs to be primarily business-driven.”
He added, “I personally feel data will take the pole position in branding. The recent study by the market research companies also showcased how 83% of data-driven companies in India reported gaining critical business advantages during the pandemic. Our core focus remains to unlock the full potential of clients’ data with our strategy-based approach and give our client edge in the domestic and international markets."
The company has offices in Mumbai and Delhi and will look to expand by the South and East markets by the next financial year.
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