Rahul Tekwani

4 days ago

Opinion: Digital D2C – data to creative

The scientific confidence that marketers can obtain from investing in creative intelligence data serves as a guiding beacon across even the most turbulent waters, says the author

Oct 05, 2020

Opinion: Forget B2B or B2C, advertisers need to ...

When the consumer is looking for more emotional comfort, marketers need to value and focus on personal experience, explains the author

Apr 23, 2020

Opinion: Facebook, Reliance Jio partnership - ...

Will the stakes in Mukesh Ambani’s Jio lead the revival that Mark Zuckerberg is looking for Facebook India?