Opinion
Rahul Tekwani
Oct 05, 2020

Opinion: Forget B2B or B2C, advertisers need to focus on H2H (human to human) advertising

When the consumer is looking for more emotional comfort, marketers need to value and focus on personal experience, explains the author

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apollo Tyres replaces Dream11 as Team India jersey sponsor

1 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

2 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

3 Nike flips the script: From action to intention

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

4 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

7 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

9 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

10 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Related Articles

Rahul Tekwani launches Branding Edge
Advertising
Dec 16, 2020
Campaign India Team

Rahul Tekwani launches Branding Edge

Cannes Contenders 2022: Enormous Brands
Advertising
May 31, 2022
Campaign India Team

Cannes Contenders 2022: Enormous Brands

Rahul Tekwani launches Ground Zero Consulting
Digital
Dec 06, 2021
Campaign India Team

Rahul Tekwani launches Ground Zero Consulting

Springwel appoints Enormous Brands
Advertising
Oct 10, 2022
Campaign India Team

Springwel appoints Enormous Brands

Just Published

Why HSBC is betting on simplicity to stand out in its first-ever global corporate banking campaign
Advertising
12 hours ago
Nikita Mishra

Why HSBC is betting on simplicity to stand out in ...

EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest marketing investment yet.

Moves and wins: Week of 22 September
Advertising
13 hours ago
Campaign India Team

Moves and wins: Week of 22 September

Our weekly roundup of the latest appointments and account wins from Vigor Media, Dentsu Creative Isobar, and many more.

Devotion and display: The paradox at the heart of Indian festivity
Advertising
16 hours ago
Rutu Mody-Kamdar

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

Schneider Electric puts its power behind changing perceptions of ‘smart’ spaces
Advertising
16 hours ago
Vinita Bhatia

Schneider Electric puts its power behind changing ...

With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle — and a growth engine.