BMW Asia selects three agencies for final regional pitch

While the automotive major, BMW Asia Group, has shortlisted three agencies including TBWA, Publicis and McCann Worldgroup for the final round of its regional pitch, BMW India has decided to retain the Bangkok-based agency, U5OK (U5 Opportunity Knocks) as its creative agency.“We are not calling a pitch in India and are not planning one either in the near future,” said Sulakshna Pathak, GM-marketing, BMW India. “In fact we just renewed our contract with our existing agency.”Headquartered in Gurgaon, BMW India is a 100% subsidiary of the BMW Group.