Campaign India Team
Apr 10, 2024

Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

Conceptualised by Moonshot, the campaign mixes humour and education to promote Bold Care’s ‘delay spray’

Piggybacking on the massive interest that their first film featuring Ranveer Singh generated, Bold Care, a sexual health and wellness brand, has launched a sequel in continuation of their #TakeBoldCareOfHer campaign.
Promoting its product, 'Extend Delay Spray', the new film showcases Singh, who is also the co-founder of the brand, hilariously taking on the role of a teleshopping show host.
He has re-united with the famed internet personality Johnny Sins in the ad, seemingly set in the 90s, that blends comedy with informative content, with an aim to foster open conversations about sexual wellness while simultaneously marketing their product.
Conceptualised by Moonshot, the brand film was written by Tanmay Bhat, Devaiah Bopanna and team, directed by Ayappa KM and produced by Early Man Films.
Campaign’s take: Discussions of sexual wellness and health may not be common dinner party conversations but when you have one of India’s current superstars using his brand of humour to stir interest and create awareness about it, it takes the “shame” out of these taboo subjects. Embracing awkwardness with humour works wonders to break the ice and when the campaign has the dextrous touch of Bhatt and team, it surely promises top of mind recall.
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Just Published

1 day ago

Goafest 2024 set to host creativity experts while ...

The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.

1 day ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

1 day ago

Clear Premium Water’s commercials champion ...

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

2 days ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.