Your weekly consumer insights round-up - find out what’s buzzing for automotive brands Mercedes-Benz and BMW, in the luxury category.
Watch the films by Ogilvy Delhi here
Campaign talks to the people behind brand films such as BMW's 'The Escape' and Samsung's 'Fighting Chance' and identifies the secret sauce that engaged viewers and persuaded them to watch.
We round up the best and worst brand pranks from April Fool's Day 2016.
Watch the ad film conceptualised by Ogilvy & Mather here
Winners of the first IndIAA Awards, picked by an august jury chaired by Unilever's Harish Manwani, were honoured in Mumbai on 13 October 2015. Here are images from the awards night. Ogilvy & Mather was behind six of the 16 winning campaigns of the night.
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