Campaign India Team
Apr 12, 2024

FCB India appoints Ashima Mehra as CEO

Mehra has over 18 years of experience and was most recently at Leo Burnett India.

FCB India appoints Ashima Mehra as CEO

FCB India has appointed Ashima Mehra as its new chief executive officer (CEO).

Prior to joining FCB India, Mehra was the executive director at Leo Burnett India, where she spearheaded business growth and bolstered the agency’s market position. She was also previously executive vice president and senior vice president within the same organisation.

Mehra's professional journey spans over 18 years and includes significant roles at major advertising agencies and corporations such as Reckitt and Godfrey Phillips. Her expertise spans from initiating brand campaigns to leading high-stakes account management, with wide-ranging expertise in the advertising domain.

In her new role at FCB India, Ashima will oversee the agency's operations, with an emphasis on business development, client relations, and promoting an innovative and creative organisational culture.

The news follow's FCB India's announcement of the elevations of Anusheela Saha and Udayan Chakravorty in February this year to national creative directors.

Source:
Campaign India

Related Articles

Just Published

12 hours ago

Cannes Lions 2025: India adds two bronze Lions on ...

Day four at Cannes Lions 2025 saw modest wins for India in 'Brand Experience & Activation', while top honours remain up for grabs.

13 hours ago

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

13 hours ago

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

17 hours ago

Emotional marketing: Connecting with customers on a ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.