Preeti Hoon
Apr 02, 2024

Reckitt Benckiser puts Durex creative duties up for pitch

EXCLUSIVE: Havas has held the account since 2014.

Photo: Shutterstock
Photo: Shutterstock

Consumer health and hygiene products giant Reckitt Benckiser Group PLC (RB) has called for a creative pitch for its condom brand Durex in India.

Havas Worldwide is the incumbent agency, having been on Reckitt's roster since 2014. Havas declined to comment when asked if they're participating in the ongoing pitch, but Campaign's sources have told us that the agency is participating. Campaign India has also learned from sources close to the situation that the nation’s other big-ticket agencies (selective in number) are currently pitching. 

Campaign also understands that as part of the process, the invited agencies were issued a brief by the brand and asked to pitch offline, with the applicants asked to present their ideas in-person.

Durex collaborates with several global partners in both creative and media sectors. This includes ongoing partnerships with Havas and their Singapore-based creative agency BLKJ Havas, Durian in Hong Kong, and VaynerMedia. In 2023, Durex assigned the global media brief for Europe and the US to McCann and its affiliated agency, MRM.

Founded in 1929, Durex, known for its condoms and personal lubricants, is part of Reckitt Benckiser's portfolio—a British multinational headquartered in Slough, United Kingdom. Durex's range of products were first rolled out in India in 1997.

Campaign India has reached out to Durex for comment.

More as the story develops.

This story has been updated to reflect Havas' participation in the pitch.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Goafest 2024 set to host creativity experts while ...

The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.

1 day ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

1 day ago

Clear Premium Water’s commercials champion ...

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

1 day ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.