WPP chief executive outlines plan to be 'creative transformation company'.
Hot in 2018: Sorrell saga yet to reach final chapter. Watch an exclusive video here
Media buying, particularly performance marketing, is high on the agenda, Sir Martin Sorrell and Victor Knaap revealed at a Campaign event in London.
Advertising network and customer engagement specialist to join forces.
He remains bullish about the 'robust' agency model
Chip giant consolidates media activity with ‘Team Intel’, a bespoke offering uniting talent from Carat, Merkle and Amnet.
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