Gideon Spanier

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Marketing

Jul 11, 2018

Gideon Spanier

Sorrell on MediaMonks buy: "We need to be in India ...

In an interview with Campaign, Sir Martin Sorrell insisted his new company, S4 Capital, is listening to clients because they are "questioning" how agencies are delivering work.

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Sorrell reveals 'very different approach' with €300m MediaMonks deal

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Digital

Jul 10, 2018

Gideon Spanier

Sorrell reveals 'very different approach' with ...

The planned acquisition marks a spectacular return for Sorrell – just 87 days after he abruptly exited WPP on 14 April after 33 years at the helm.

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Sir Martin Sorrell's S4 Capital eyes MediaMonks as potential acquisition

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Digital

Jul 04, 2018

Gideon Spanier

Sir Martin Sorrell's S4 Capital eyes MediaMonks as ...

Sir Martin Sorrell's S4 Capital is looking at buying MediaMonks, the Dutch-based digital content production company, as its first acquisition.

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Media

Jul 01, 2018

Gideon Spanier

MediaCom scores with $300m Adidas global media-buyin...

Carat has held the account in many markets globally

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Global: Vodafone brings digital media-buying in-house in pioneering move

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Marketing

Jun 29, 2018

Gideon Spanier

Global: Vodafone brings digital media-buying ...

Vodafone will hire its own biddable media teams in each of its local markets, including the UK, Germany, Italy, Spain and India, in a move that could reduce the role of its existing media agency, Wavemaker, by nearly a quarter.

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