Gideon Spanier

How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies
Advertising
Sep 23, 2021
Gideon Spanier

How Omnicom won Mercedes: ‘holistic marketing’ and ...

Florian Adamski, chief executive of OMD, talked to Campaign

Omnicom beats Publicis to clinch Mercedes' global agency consolidation
Advertising
Sep 21, 2021
Ben Bold

Omnicom beats Publicis to clinch Mercedes' global ...

In an unusual move, Omnicom buys two German agencies that already work with the client

S4 Capital ‘growing in line’ with tech giants as it upgrades forecasts for third time
Advertising
Sep 14, 2021
Gideon Spanier

S4 Capital ‘growing in line’ with tech giants as it ...

Gap between Sorrell’s firm and legacy players is increasing, analysts say

P&G defies pandemic with 12% jump in annual adspend
Marketing
Aug 13, 2021
Gideon Spanier

P&G defies pandemic with 12% jump in annual adspend

Adspend leap over the past two years marks a strategic shift after four years of previous cuts

Interview: WPP’s Mark Read on the surprising recovery, delayed office return and JWT case
Advertising
Aug 08, 2021
Gideon Spanier

Interview: WPP’s Mark Read on the surprising ...

CEO also discussed bonuses and war for talent

WPP hikes staff bonuses after GroupM fuels H1 growth
Advertising
Aug 06, 2021
Gideon Spanier

WPP hikes staff bonuses after GroupM fuels H1 growth

Revenues were ahead of four main rivals in first half

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