Gideon Spanier

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Amazon's marketing spend soars to $8.2bn to rival P&G and Unilever
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Marketing
Feb 07, 2019
Gideon Spanier

Amazon's marketing spend soars to $8.2bn to rival ...

The ecommerce player is now a contender as the world's biggest advertiser.

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Mark Read interview: 'No more major agency network mergers are planned'
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Advertising
Dec 12, 2018
Gideon Spanier

Mark Read interview: 'No more major agency network ...

WPP chief executive outlines plan to be 'creative transformation company'.

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2018: Martin Sorrell's dramatic and traumatic year
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Advertising
Dec 10, 2018
Gideon Spanier

2018: Martin Sorrell's dramatic and traumatic year

Hot in 2018: Sorrell saga yet to reach final chapter. Watch an exclusive video here

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Sorrell and MediaMonks lift lid on S4 Capital's ambitions
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Advertising
Nov 28, 2018
Gideon Spanier

Sorrell and MediaMonks lift lid on S4 Capital's ...

Media buying, particularly performance marketing, is high on the agenda, Sir Martin Sorrell and Victor Knaap revealed at a Campaign event in London.

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WPP merges Wunderman and JWT
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Advertising
Nov 26, 2018
Gideon Spanier

WPP merges Wunderman and JWT

Advertising network and customer engagement specialist to join forces.

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Buhlmann on leaving DAN: 'I'm proud we were able to transform the business'
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Advertising
Nov 15, 2018
Gideon Spanier

Buhlmann on leaving DAN: 'I'm proud we were able to ...

He remains bullish about the 'robust' agency model

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