Campaign India Team
Jan 22, 2024

Effies 2023: McCann, Mondelez bag top agency, client honours

Enormous wins the Grand Effie

Effies 2023: McCann, Mondelez bag top agency, client honours
McCann Worldgroup India bagged the agency of the year accolade at the 2023 edition of the Effies that were held in Mumbai on 19 January.
 
The agency’s tally included eight Gold, 14 Silver, and 16 Bronze Effies. Four of the Gold wins came for Ujjivan Small Finance Bank’s ‘An Envelope That Sealed The Fate of Women’, three for Paytm’s ‘Ab Paisa Bolta Hai’ and one for Dettol’s ‘The Journey of Transforming India's Hygiene and Health’.
The client of the year was won by Mondelez with a total of three Gold, three Silver and four Bronze Effies.
 
Enormous won the Grand Effie Jaquar’s ‘Unimaginable Brand Extensions’. The agency also won a Silver and three Bronze Effies.
 
Ogilvy was second on the agency list with six Gold, 10 Silver, and 11 Bronze. Two of the Gold wins were for Thums Up – ‘How Thums Up gave millions access to the best seat in Cricket’ and ‘Toofani Biryani Hunt’ respectively. It won a Gold each for Coca-Cola (Hug to Unlock Magic), Cadbury Bournvita (The Boy Who Failed), Cadbury 5 Star (Doing Nothing Makes You Unmissable) and Cadbury Celebrations (Not Just a Box of Chocolates).
 
Third on the agency list was Leo Burnett with three Gold, nine Silver and nine Bronze wins. The Gold wins were for Mountain Dew’s ‘When Mountain Dew changed its iconic line 'Darr Ke Aage Jeet Hai', Spotify’s ‘How To Achieve and Maintain Category Leadership Across 4 years’ and Lay’s ‘Democratising technology to help farmers fight climate change’.
 
DDB Mudra Group won two Gold, seven Silver and seven Bronze Effies. The Gold wins were for I-activ Menstrual Cup’s ‘Cup Talk: Trust Your Sis!’ and Indeed Job Portal’s ‘How a job portal relearnt where to look for jobs’.
 
The Womb won two Gold, four Silver and five Bronze. The Gold wins were for Scorpio-N’s ‘Mubarak Ho, Baap Hua Hai’ and Truecaller’s ‘Spam to Scam: The Bharat Journey of a Global Brand’.
L&K Saatchi & Saatchi won two Gold and a Bronze. The agency’s Gold wins were for Zepto’s ‘Trailblazing through quick commerce’.
 
Other agencies to win Gold were Dentsu Creative (KFC Howzzat - India's Most Screamed at Campaign during IPL), Flibbr Consulting (Mountain Dew – No Fear is too Small) and Havas Worldwide (Durex Real Feel – Not a condom).
 
           
             
EFFIE INDIA 2023 RESULTS  
             
NO. Lead Agency Brand Entry Title Client  Award Level   
01. Agricultural, Industrial & Building  
1 Enormous Jaquar Strengthening the lighting offering of Jaquar Jaquar Silver  
2 Ogilvy Group India Dr. Fixit Dr. Fixit Raincoat - 'Busting paint brand myths to help homeowners in Tamil Nadu' Pidilite Industries Ltd. Bronze  
3 Enormous Asahi Re-entry in the homes market Asahi Finalist  
             
02. Automotive – Aftermarket (NON-OEM)  
1 Ogilvy Group India  Contributing Agency 1 : Mindshare India Castrol MAGNATEC Castrol MAGNATEC - IT'S YOUR CAR, NOT A TRACTOR! Castrol India Ltd. Bronze  
             
03. Automotive – Vehicles (OEM)  
1 The Womb Communications Scorpio-N Mubarak Ho, Baap Hua Hai Mahindra & Mahindra Ltd. Gold  
2 McCann Worldgroup India Hero Fighting sexism on roads Hero MotoCorp Silver  
3 The Womb Communications   Contributing Agency 1 : Digitas Matter e-bike Making Matter matter Matter Motor Works Bronze  
4 MullenLowe Lintas Group, India TATA Altroz iCNG TATA Altroz iCNG: The New Cool Kid on the Block! TATA Motors Passenger Vehicles Limited Finalist  
             
04. Beauty & Fragrance  
1 Team WPP                                  Lead Agency 2 : Ogilvy Group India Parachute Advansed Gold From Crowning Glory to Crowning Tamilian Women Gloriously Marico Limited Bronze  
             
05. Beverages Non-Alcohol  
1 Ogilvy Group India  Contributing Agency 1 :  EssenceMediacom Coca-Cola Hug to Unlock Magic The Coca Cola Company        Gold  
2 Flibbr Consulting Mountain Dew No Fear Is Too Small PepsiCo Gold  
3 Ogilvy Group India  Contributing Agency 1 :  Wavemaker                  Contributing Agency 2 :  Good Morning Films Cadbury Bournvita Cadbury Bournvita Presents – The Boy Who Failed. Mondelez India Pvt. Ltd. Gold  
4 Ogilvy Group India Thums Up How Thums Up gave millions access to the best seat in Cricket The Coca Cola Company Gold  
5 MullenLowe Lintas Group, India Tata Tetley ‘RESHAPING’ THE CONVERSATION AROUND GREEN TEA - BEYOND SURFACE-LEVEL FITNESS Tata Consumer Products Limited Silver  
6 McCann Worldgroup India Nescafe Brewing India's New Beverage Habit Nestle India Limited Silver  
7 Ogilvy Group India  Contributing Agency 1 :  EssenceMediacom              Contributing Agency 2 :  Hogarth India Thums Up Thums Up - Toofani Biryani Hunt The Coca Cola Company Silver  
8 Ogilvy Group India                Contributing Agency 1 :  Mindshare India    Taj Mahal Taj Mahal Chai Wah Taj! se Sukoon ka Riyaaz Hindustan Unilever Limited Bronze  
9 McCann Worldgroup India Complan When Complan removed rose-tinted glasses in MFD category Zydus Wellness Ltd. Bronze  
10 82.5 Communications                    Lead Agency 2 : Ogilvy Group India                                      Contributing Agency 1 :  Wavemaker                     Contributing Agency 2 :  Avian WE PR Agency Bisleri India How Bisleri500 became the beverage of choice this IPL season Bisleri International Finalist  
11 Leo Burnett India Nimbooz Squeezing Back the Summer Fun PepsiCo Finalist  
             
06. Electronics   
1 McCann Worldgroup India Paytm Ab paisa bolta hai Paytm Gold  
             
07. Education  
1 The Womb Communications upGrad Study Abroad Jealous Indian Dads upGrad Finalist  
             
8. Personal electronics  
NO SHORTLIST  
             
09. Fashion  
1 MullenLowe Lintas Group, India                                  Contributing Agency 1 :  Adfactors PR Pvt. Ltd.  Fastrack Sunglasses Reclaiming sunglasses from the clutches of vanity Titan Company Limited Silver  
2 MullenLowe Lintas Group, India                                               Contributing Agency 1 :  Dentsu Webchutney Tanishq How Tanishq created value for diamonds in a nation hypnotized by gold Titan Company Limited Bronze  
3 Leo Burnett India             Contributing Agency 1 :  Cupshup Lee Lee: Home of #TheRealDenim ace turtle Omni Pvt. Ltd. Finalist  
4 DDB Mudra Group                Contributing Agency 1 :  Madison World Raymond The Unlikely Baraat RAYMOND APPAREL LIMITED Finalist  
             
10. Finance  
1 The Womb Communications Piramal Finance Have documents ever stopped anyone from defaulting? PIRAMAL CAPITAL AND HOUSING FINANCE LIMITED Silver  
2 DDB Mudra Group RuPay WHEN INDIA ACTIVELY CHOSE RUPAY FOR THEIR CREDIT CARDS RuPay Bronze  
3 McCann Worldgroup India Mastercard The Possibility of POS Mastercard India Bronze  
4 PUBLICIS WORLDWIDE INDIA HDFC Mutual Fund Zindagi Ke Liye SIP HDFC ASSET MANAGEMENT COMPANY LTD. Finalist  
5 TBWA India Bandhan MF BFSI takes a bite of F&B Bandhan Mutual Fund Finalist  
             
11. Food, Snacks & Desserts  
1 Ogilvy Group India              Contributing Agency 1 :  Wavemaker Cadbury 5 Star Doing Nothing Makes You Unmissable Mondelez India Pvt. Ltd. Gold  
2 McCann Worldgroup India Lead Agency 2 : Performics, Publicis Groupe ITC Aashirvaad HELPING MULTIGRAIN ATTA FIND SMOOTH PASSAGE INTO INDIAN HOMES ITC Aashirvaad Silver  
3 TALENTED WEBCO Contributing Agency 1 :  Mindshare India                  Contributing Agency 2 :  Bigcity Milk Bikis Classic THE FLASHBACK PACK Britannia Industries Ltd. Bronze  
4 Leo Burnett India               Contributing Agency 1 :  Wavemaker Oreo HOW DID AN INTERNATIONAL BRAND BECOME A NATIONAL PHENOMENON Mondelez India Pvt. Ltd. Bronze  
5 McCann Worldgroup India                                    Contributing Agency 1 :  Wavemaker Perfetti When shining a new light won over Gen Z PERFETTI VAN MELLE INDIA PVT. LTD. Bronze  
6 McCann Worldgroup India Maggi From Maggi lovers to Maggi Moms Nestle India Limited Bronze  
7 McCann Worldgroup India Britannia Good Day How the OG superstar cookie reinvented itself Britannia Industries Ltd. Bronze  
8 Ogilvy Group India             Contributing Agency 1 :  Wavemaker                     Contributing Agency 2 :  Sporjo Cadbury Dairy Milk Cheer for all Sports Mondelez India Pvt. Ltd. Finalist  
9 Leo Burnett India Doritos How Doritos Sizzlin’ Hot won India's spiciness by telling Indians to not have Sizzlin’ Hot PepsiCo Finalist  
10 Ogilvy Group India              Contributing Agency 1 :  Wavemaker   Cadbury Gems Just For Fun Mondelez India Pvt. Ltd. Finalist  
11 Ogilvy Group India            Contributing Agency 1 :  Wavemaker  Cadbury 5 Star 5 Star Mush Detector Mondelez India Pvt. Ltd. Finalist  
12 Ogilvy Group India MTR Chutney Powder MISATTRIBUTION BY DESIGN MTR Foods Pvt. Ltd. Finalist  
13 Ogilvy Group India        Contributing Agency 1 :  DDB Mudra Group                         Contributing Agency 2 :  ADFACTORS PR                   Contributing Agency 3 :  Social Beat  Fortune Kachi Ghani Mustard Oil MAKING A FORTUNE OUT OF PICKLES Fortune Foods Finalist  
14 Leo Burnett India             Contributing Agency 1 :  Wavemaker Oreo REVIVING BONDING VIA REVIVING PLAY in Parent Child Relationship Mondelez India Pvt. Ltd. Finalist  
15 Ogilvy Group India            Contributing Agency 1 :  Interactive Avenues Pvt. Ltd.                                      Contributing Agency 2 :  WLDD Private Limited                    Contributing Agency 3 :  Nian Media Private Limited (Behindwoods) Bingo! Hashtags MAKING SNACK-TALK TRENDIER THAN TECH-TALK ITC Limited Finalist  
16 Ogilvy Group India               Contributing Agency 1 :  Wavemaker                          Contributing Agency 2 : Schbang Digital Solutions Pvt. Ltd. Center Fruit Breaking the Barrier: Center Fruit's ₹2 Confectionary Conquest PERFETTI VAN MELLE INDIA PVT. LTD. Finalist  
             
12. Government & Institutional  
NO SHORTLIST  
             
13. Healthcare Products  
1 DDB Mudra Group I-activ Menstrual Cup Cup Talk: Trust Your Sis! Piramal Pharma Ltd. Gold  
2 Havas Worldwide Durex - Real Feel Not a condom Reckitt (India) Ltd. Gold  
3 The Womb Communications Vicco Vajradanti Are shortcomings really taboo? Vicco Labs Silver  
4 McCann Worldgroup India                                     Contributing Agency 1 :  Schbang Digital Solutions Pvt. Ltd. Dabur Chyawanprash Fighting India's jugaad against everyday health issues Dabur India Limited Silver  
5 Grey Worldwide Pvt. Ltd. Sensodyne Sensodyne, Stories of Sensitivity Haleon (GSK Consumer) Bronze  
6 Weber Shandwick (Switzerland)                 Contributing Agency 1 :  Media 42 Femoston The Next Chapter Abbott Finalist  
7 The Womb Communications Cofsils Killing the Itch Cipla Health Limited Finalist  
8 McCann Worldgroup India Ceregrow Making the invisible visible Nestle India Limited Finalist  
9 Ogilvy Group India Titan Eyeplus FROM BREAKING BAD TO BREAKING GOOD Titan Company Limited Finalist  
             
14. Healthcare Services  
1 DENTSU CREATIVE INDIA Orange Health HOW FRESH IS YOUR BLOOD? ORANGE HEALTH Silver  
2 MullenLowe Lintas Group, India Britannia NutriChoice Diabetic Friendly Essentials GIVING THE WORLD DIABETES CAPITAL, THE POWER OF HEALTHY INFORMATION Britannia Industries Ltd. Finalist  
3 McCann Worldgroup India Dr. Reddy's A mirror that changed the way people looked at diabetes Dr. Reddy's Laboratories Ltd. Finalist  
             
15.   Home Furnishings & Appliances  
1 MullenLowe Lintas Group, India Aquaguard Aquaguard revives the category by redefining an age-old habit. Eureka Forbes Silver  
2 Contract Advertising Godrej Interio For the Great Indian Family Godrej Interio Finalist  
             
16. Household Supplies  
1 BBDO India Ariel See the Signs of Silent Separation #ShareTheLoad Procter & Gamble Finalist  
2 McCann Worldgroup India Colin Daag acche nahin hain Reckitt (India) Ltd. Finalist  
3 McCann Worldgroup India Lizol Fighting India’s blind faith in a smell Reckitt (India) Ltd. Finalist  
4 MullenLowe Lintas Group, India Vim MISSION VIM-POSSIBLE! Hindustan Unilever Limited Finalist  
             
17. Insurance and Related Products  
1 MullenLowe Lintas Group, India Future Generali India Insurance Family Redefined Future Generali India Insurance Bronze  
2 Tilt Brand Solutions Pvt. Ltd. PhonePe Ride Tension Free with PhonePe PhonePe Finalist  
3 Leo Burnett India      Contributing Agency 1 :  PHD Media India ACKO Making Indian Roads A Kinder Place Acko General Insurance Co. Finalist  
4 MullenLowe Lintas Group, India Future Generali India Insurance Health Absolute-EverydayHealthInsurance Future Generali India Insurance Finalist  
5 The Script Room PhonePe #Tension Free Insurance Campaign with PhonePe PhonePe Finalist  
6 DDB Mudra Group      Contributing Agency 1 : PHD Media India ACKO When the horse removed his own blinders. Acko General Insurance Co. Finalist  
             
18. Media & Entertainment  
1 Leo Burnett India Josh Content that creates a safe space for women VerSe India Silver  
2 Ogilvy Group India     Contributing Agency 1 : Chrome Pictures Jio Cinema How JioCinema took on TV, to change India's favourite habit Viacom18 Sports Bronze  
3 Netflix India                    Contributing Agency 1 : EO2 Exp.                                      Contributing Agency 2 : Rebellion                    Contributing Agency 3 : Boomranng Creative Contributing Agency 4 : Plankton Collective Netflix The Stream Edition boAt- Imagine Marketing Limited                                           Client Company 2 :  Netflix India Finalist  
4 DDB Mudra Group              Contributing Agency 1 : Wavemaker                Contributing Agency 2 : THE RABBIT HOLE       Netflix India The most entertaining revenge story Netflix India Finalist  
5 Disney+ Hotstar                  Contributing Agency 1 : BBH   Disney+ Hotstar Disney+ Hotstar: Thoda Ruk Shah Rukh Disney+ Hotstar Finalist  
6 Leo Burnett India             Contributing Agency 1 : Prodigious Spotify How Spotify Established Music As The Ultimate Mood Catalyst Spotify India Finalist  
7 DDB Mudra Group              Contributing Agency 1 : KRDS MTV When Indian Rap needed a Robotic rescue Viacom18 Finalist  
             
19. Other Products  
1 DDB Mudra Group Instagram How Instagram taught India to fit more Reel into their real. Meta Bronze  
2 MullenLowe Lintas Group, India                               Contributing Agency 1 : Enormous  Samsonite HOW SAMSONITE RESURRECTED ITSELF SAMSONITE Finalist  
3 DENTSU CREATIVE INDIA Uber Uber Rentals  Uber India Systems Private Limited Finalist  
4 Ogilvy Group India              Contributing Agency 1 : Thinkpot Films   PUMA Why should sport be an extra-curricular Puma Sports India Pvt. Ltd. Finalist  
5 MullenLowe Lintas Group, India                          Contributing Agency 1 : Toaster India                                     Contributing Agency 2 : DENTSU CREATIVE INDIA   Google Safety Center THE ANTI-SCAM DRIVE Google India Finalist  
             
20. Personal Care  
1 Ogilvy Group India  Contributing Agency 1 : Chrome Pictures            Contributing Agency 2 : Mindshare India                 Contributing Agency 3 : MSL India    Dove Dove’s journey from GOOD to LOVED Hindustan Unilever  Limited Silver  
2 The Womb Communications Sebamed Have you ever REALLY seen your baby? REALLY? Sebamed India (Usv Pvt. Ltd.) Finalist  
3 The Womb Communications Snuggy Gold MOVE ASIDE GEN AI…HERE COMES SUSUMETER! Nobel Hygiene Pvt. Ltd. Finalist  
4 The Womb Communications Sebamed Hope is a Dangerous Thing Sebamed India (Usv Pvt. Ltd.) Finalist  
5 Brand David Communications Pvt. Ltd.                              Lead Agency 2 : Ogilvy Group India                   Contributing Agency 1 : Hungry Films                                     Contributing Agency 2 : IPG Vivel VedVidya How we got Grandmoms to sell a beauty soap ITC Limited Finalist  
6 Leo Burnett India               Contributing Agency 1 : EssenceMediacom       Contributing Agency 2 : Network 18 India               Contributing Agency 3 : Little Giant Films                          Contributing Agency 4 : ActiMedia Pvt. Ltd. Whisper Missing Chapter for Moms Procter & Gamble Finalist  
7 McCann Worldgroup India                     Contributing Agency 1 : White Rivers Media Dettol Designing for impatience Reckitt (India) Ltd. Finalist  
             
21. Professional services and solutions  
1 Enormous Rapido Rapido Bike Wali Taxi Rapido Finalist  
2 McCann Worldgroup India BharatPe Winning over Bharat's small merchants Resilient Innovations Pvt. Ltd. Finalist  
3 DDB Mudra Group   Contributing Agency 1 : EssenceMediacom Indeed Job Portal How a job portal relearnt where to look for jobs Indeed India Finalist  
4 McCann Worldgroup India Housing.com Winning through rejections REA India PVT. LTD. Finalist  
             
22. Retail  
1 L&K Saatchi & Saatchi Zepto TRAILBLAZING THROUGH QUICK COMMERCE Kiranakart Zepto Gold  
2 Ogilvy Group India  KFC TEACHING INDIA TO #SPEAKSIGN KFC India Silver  
3 McCann Worldgroup India Flipkart Bringing back the festive joy to a nation reeling from inflation Flipkart Internet Pvt. Ltd. Silver  
4 McCann Worldgroup India BharatPe Giving India's shopkeepers their own ad agency Resilient Innovations Pvt. Ltd. Bronze  
5 MullenLowe Lintas Group, India                                     Contributing Agency 1 : Madison Communications (For Print) Tanishq Celebrating the beautiful dichotomy of the Tamil Woman Titan Company Limited Bronze  
6 McCann Worldgroup India World Gold Council Liberating Gold from the Patriarchy World Gold Council Bronze  
7 MullenLowe Lintas Group, India Axis Bank Welcoming a foreign and exclusive world of Citibank to join the warm and ‘Dil Se Open’ world of Axis bank Axis Bank Finalist  
8 DDB Mudra Group McDonald's How McDonald’s won its seat back at the family table Hardcastle Restaurants Pvt. Ltd. Finalist  
9 Enormous Rapido Making India take to Bike Taxis Rapido Finalist  
10 L&K Saatchi & Saatchi JioMart REDEFINING THE IDEA OF E-COMMERCE JioMart ( Reliance Retail Ltd.) Finalist  
11 Ogilvy Group India  Contributing Agency 1 : Blink Digital                                Contributing Agency 2 : Initiative Pvt. Ltd. Amazon Amazon - Too big for your small needs? Amazon Finalist  
             
23. Services - Telecom and related products  
1 The Womb Communications Truecaller SPAM TO SCAM: THE BHARAT JOURNEY OF A GLOBAL BRAND Truecaller Gold  
2 MullenLowe Lintas Group, India Info Edge India Limited Jeevansathi Info Edge India Ltd. Silver  
3 MullenLowe Lintas Group, India                             Contributing Agency 1 : Toaster India                             Contributing Agency 2 : OML Entertainment Pvt. Ltd. Google Lens Search what you see Google India Bronze  
4 Leo Burnett India Airtel The Pack is the Hack AIRTEL Finalist  
             
24. Sporting events  
1 Ogilvy Group India            Contributing Agency 1 : Wavemaker                       Contributing Agency 2 : Sporjo Cadbury Dairy Milk Cheer for all Sports Mondelez India Pvt. Ltd. Bronze  
2 Ogilvy Group India            Contributing Agency 1 : Chrome Pictures                Jio Cinema How JioCinema took on TV, to change India's favourite habit Viacom18 Sports Bronze  
3 Ogilvy Group India             Contributing Agency 1 : DDB Mudra Group                     Contributing Agency 2 : Paperboat Design Studios Pvt. Ltd. JioCinema and Sports18 WPL - STUMPING THE STEREOTYPE ABOUT WOMEN'S CRICKET Viacom18 Sports Finalist  
4 draftLine Budweiser Beer The World is Yours to take ANHEUSER BUSCH INBEV INDIA LIMITED Company Finalist  
5 Interactive Avenues Pvt. Ltd.    Rajasthan Royals Rajasthan Royals takes on IPL biggies with lo-fi social media content... and wins! Rajasthan Royals Finalist  
             
25. Travel & Tourism  
1 Ogilvy Group India ConfirmTkt R.I.P Waiting List Confirm Ticket Online Solutions Pvt. Ltd. Silver  
2 TALENTED WEBCO Contributing Agency 1 : Web Dimension Cleartrip OR TRAVEL ON CLEARTRIP SALE Cleartrip Bronze  
3 Enormous Samsonite Tested Like Samsonite SAMSONITE Finalist  
4 Leo Burnett India Cleartrip ClearTrip’ Clear Advantage: Rescuing India from Travel Anxiety Cleartrip Finalist  
             
26. Corporate Advertising / Reputation  
1 McCann Worldgroup India Ujjivan An Envelope that sealed the fate of women Ujjivan Small Finance Bank Ltd. Gold  
2 McCann Worldgroup India BharatPe Winning trust before transactions Resilient Innovations Pvt. Ltd. Silver  
3 McCann Worldgroup India Hero Fighting sexism on roads Hero MotoCorp Silver  
4 Enormous Jaquar Unimaginable Brand Extensions Jaquar Bronze  
5 Team WPP                                Lead Agency 2 : Ogilvy Group India Parachute Kalpavriskha Foundation Parachute Kalpavriksha Foundation - Making the Invisible, Visible Marico Limited Bronze  
6 McCann Worldgroup India ITC Aashirvaad An atta that liberates you from making rotis ITC (Foods Division) Bronze  
7 McCann Worldgroup India Paytm Bringing back PayTM Paytm Finalist  
8 McCann Worldgroup India Mastercard Real Change. One Fan at a time. Mastercard India Finalist  
9 Toaster India Google Search Maine Bola Google India Finalist  
             
27. B2B  
1 DDB Mudra Group  Contributing Agency 1 : EssenceMediacom Indeed Job Portal How a job portal relearnt where to look for jobs Indeed India Gold  
2 McCann Worldgroup India Paytm Ab paisa bolta hai Paytm Silver  
3 Leo Burnett India Lay's Democratising technology to help farmers fight climate change PepsiCo Bronze  
             
28. Interactive Marketing  
1 DENTSU CREATIVE INDIA KFC KFC Howzzat - India's Most Screamed at Campaign during IPL KFC India Gold  
2 MullenLowe Lintas Group, India                               Contributing Agency 1 : MullenLowe Singapore Pte. Ltd.                            Contributing Agency 2 :  OpraahFx Lifebuoy Lifebuoy Gift of the Ganga Hindustan Unilever Limited Silver  
3 Ogilvy Group India           Contributing Agency 1 : Hogarth India  Sprite SPRITE JOKE IN A BOTTLE The Coca Cola Company Silver  
4 Ogilvy Group India             Contributing Agency 1 : Wavemaker                       Contributing Agency 2 :  DeltaX Cadbury Celebrations Diwali Shops For Shopless Mondelez India Pvt. Ltd. Bronze  
5 TALENTED WEBCO  Contributing Agency 1 : Web Dimension  Cleartrip OR TRAVEL ON CLEARTRIP SALE Cleartrip Bronze  
6 Leo Burnett India Josh Content that creates a safe space for women VerSe India Bronze  
7 Wunderman Thompson India The Times of India Unjam Bengaluru Bennett Coleman & Co. Ltd. Bronze  
8 Ogilvy Group India             Contributing Agency 1 : EssenceMediacom             Contributing Agency 2 :  Hogarth India Thums Up Thums Up - Toofani Biryani Hunt The Coca Cola Company Bronze  
9 Ogilvy Group India            Contributing Agency 1 : EssenceMediacom Coca-Cola Hug to Unlock Magic The Coca Cola Company   Finalist  
10 TALENTED WEBCO Contributing Agency 1 : Web Dimension                        Contributing Agency 2 :  Stonks Studios Swiggy WITASA Swiggy Finalist  
11 Social Panga Guardians of the Heart Guardians of the Heart Manipal Health Enterprise Finalist  
12 Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India                          Contributing Agency 1 : Hungry Films                                   Contributing Agency 2 :  IPG Vivel VedVidya How we got Grandmoms to sell a beauty soap ITC Limited Finalist  
13 Leo Burnett India Sting Electrifying the ordinary with Sting energy PepsiCo Finalist  
14 Ogilvy Group India Contributing Agency 1 : Wavemaker Cadbury Fuse ConFUSEing Controller Mondelez India Pvt. Ltd. Finalist  
15 Leo Burnett India             Contributing Agency 1 : Flibbr Consulting    Contributing Agency 2 :  Studio Simple Mountain Dew Democratising courage for the world's largest democracy PepsiCo Finalist  
16 Schbang Digital Solutions Pvt. Ltd. Bourbon Football Friends Bourbon Football Friends Britannia Industries Ltd. Finalist  
17 MullenLowe Lintas Group, India Britannia NutriChoice Diabetic Friendly Essentials GIVING THE WORLD DIABETES CAPITAL, THE POWER OF HEALTHY INFORMATION Britannia Industries Ltd. Finalist  
18 Ogilvy Group India Thums Up How Thums Up gave millions access to the best seat in Cricket The Coca Cola Company Finalist  
19 Ogilvy Group India   Contributing Agency 1 : Wavemaker                     Contributing Agency 2 :  MINDS Foundation                          Contributing Agency 3 :  ADSMN Interactive Cadbury Dairy Milk Silk How far is too far for love? Mondelez India Pvt. Ltd. Finalist  
20 McCann Worldgroup India Britannia Good Day How the OG superstar cookie reinvented itself Britannia Industries Ltd. Finalist  
21 Mindshare India               Contributing Agency 1 : Dialogue Factory                Contributing Agency 2 :  Interactive Television Contributing Agency 3 :  BCW Global                                  Contributing Agency 4 :  Green Room Kwality Walls - Trixy CineGame Trixy CineGame - Bringing 3 Layers to Life Hindustan Unilever Limited Finalist  
             
29. Small Town & Rural Marketing  
1 McCann Worldgroup India Ujjivan An Envelope that sealed the fate of women Ujjivan Small Finance Bank Ltd. Gold  
2 McCann Worldgroup India                Contributing Agency 1 : Plan International (India Chapter) Dettol Folk Music for a healthier Rajasthan Reckitt (India) Ltd. Bronze  
3 Leo Burnett India Lay's How potato chip leader Lay's is helping curb toxic pollution in North India PepsiCo Finalist  
             
30. Regional  
1 Leo Burnett India Mountain Dew When Mountain Dew changed its iconic line 'Darr Ke Aage Jeet Hai' PepsiCo Gold  
2 Leo Burnett India             Contributing Agency 1 : Wavemaker Oreo Oreo ends a 21yr old War in Tamil Nadu Mondelez India Pvt. Ltd. Silver  
3 TALENTED WEBCO   Contributing Agency 1 : Mindshare India Milk Bikis Classic THE FLASHBACK PACK Britannia Industries Ltd. Silver  
4 Ogilvy Group India Coca-Cola Pandal-hopping Or Plate hopping -   Coke comes to the rescue The Coca Cola Company Silver  
5 The Womb Communications Snuggy Gold MOVE ASIDE GEN AI…HERE COMES SUSUMETER! Nobel Hygiene Pvt. Ltd. Bronze  
6 Ogilvy Group India   Contributing Agency 1 : DDB Mudra Group           Contributing Agency 2 :  ADFACTORS PR          Contributing Agency 3 :  Social Beat Fortune Kachi Ghani Mustard Oil MAKING A FORTUNE OUT OF PICKLES Fortune Foods Bronze  
7 McCann Worldgroup India  Contributing Agency 1 : Plan International (India Chapter) Dettol Folk Music for a healthier Rajasthan Reckitt (India) Ltd. Bronze  
8 QED Communications Urban Company Professional Cleaning Urban Company Professional Cleaning - Pongal & Puthandu Campaign Urban Company Finalist  
9 Leo Burnett India              Contributing Agency 1 : Viacom 18                                     Contributing Agency 2 : Omnicom Media Group Chambal How Chambal made unchanged traditions a catalyst for growth in changing times Bunge Finalist  
10 Mind Your Language! Contributing Agency 1 : Anonym Films Swiggy Instamart Healthy Disses Bundl Technologies Pvt. Ltd. Finalist  
11 Ogilvy Group India             Contributing Agency 1 : Mindshare India Taaza How Taaza got the women of Uttar Pradesh to reclaim their power Hindustan Unilever  Limited Finalist  
12 Team WPP                             Lead Agency 2 : Ogilvy Group India Parachute Advansed Gold From Crowning Glory to Crowning Tamilian Women Gloriously Marico Limited Finalist  
13 Ogilvy Group India M-seal 4 Indias, 4 Messages: How M-Seal Solvents incorporated diverse insights to drive growth Pidilite Industries Ltd. Finalist  
14 MullenLowe Lintas Group, India                               Contributing Agency 1 : Dentsu Webchutney Tanishq Celebrating the many Devis, creating a beautiful new Pujo Titan Company Limited Finalist  
15 MullenLowe Lintas Group, India                                 Contributing Agency 1 : Madison Communications (For Print) Tanishq Celebrating the beautiful dichotomy of the Tamil Woman Titan Company Limited Finalist  
16 DDB Mudra Group               Contributing Agency 1 : PHD ACKO Why Stay Stuck in the Past? Acko General Insurance Co. Finalist  
17 DDB Mudra Group McDonald's McDonald's McSpicy Chicken Sharers - Bitting into a Telugu Blockbuster Hardcastle Restaurants Pvt. Ltd. Finalist  
             
31. Direct Marketing  
1 McCann Worldgroup India Paytm Ab paisa bolta hai Paytm Gold  
2 Leo Burnett India             Contributing Agency 1 : PHD Media ACKO Insuring the World’s Largest Uninsured Two-Wheeler Market Acko General Insurance Co. Silver  
3 McCann Worldgroup India Mastercard The Possibility of POS Mastercard India Silver  
4 DDB Mudra Group Instagram How Instagram taught India to fit more Reel into their real. Meta Silver  
5 Leo Burnett India Meta For Business Turning conversations into business outcomes Meta Bronze  
6 TBWA India Bandhan MF Your Mutual Fund is arriving at your doorstep! Bandhan Mutual Fund Finalist  
             
32. Experiential Marketing / Brand Experience  
1 McCann Worldgroup India Paytm Ab paisa bolta hai Paytm Gold  
2 Ogilvy Group India              Contributing Agency 1 : Wavemaker                          Contributing Agency 2 : DeltaX Cadbury Celebrations Diwali Shops For Shopless Mondelez India Pvt. Ltd. Silver  
3 Leo Burnett India                Contributing Agency 1 : Prodigious     Spotify Mad Meets Math: How Spotify Transformed Millions of Data Stories into Social Currency Spotify India Silver  
4 Ogilvy Group India  Contributing Agency 1 : Wavemaker Cadbury 5 Star Doing Nothing Makes You Unmissable Mondelez India Pvt. Ltd. Bronze  
5 MullenLowe Lintas Group, India                               Contributing Agency 1 : MullenLowe Singapore Pte. Ltd.                                    Contributing Agency 2 : OpraahFx     Lifebuoy Lifebuoy Gift of the Ganga Hindustan Unilever Limited Finalist  
6 Madison Media Asian Paints Budget wala paint Asian Paints Finalist  
7 TBWA India Bandhan MF Your Mutual Fund is arriving at your doorstep. Bandhan Mutual Fund Finalist  
8 TALENTED WEBCO Contributing Agency 1 : Mindshare India                  Contributing Agency 2 : Bigcity   Milk Bikis Classic THE FLASHBACK PACK Britannia Industries Ltd. Finalist  
9 TALENTED WEBCO  Contributing Agency 1 : Web Dimension    Cleartrip OR TRAVEL ON CLEARTRIP SALE Cleartrip Finalist  
10 Leo Burnett India Josh Content that creates a safe space for women VerSe India Finalist  
11 TALENTED WEBCO   Contributing Agency 1 : Mindshare India                  Contributing Agency 2 : Rooted Films LLP Britannia Good Day GOOD DARE Britannia Industries Ltd. Finalist  
12 DENTSU CREATIVE INDIA KFC KFC Howzzat - India's Most Screamed at Campaign during IPL KFC India Finalist  
13 Ogilvy Group India               Contributing Agency 1 : DDB Mudra Group                  Contributing Agency 2 : ADFACTORS PR              Contributing Agency 3 : Social Beat Fortune Kachi Ghani Mustard Oil MAKING A FORTUNE OUT OF PICKLES Fortune Foods Finalist  
14 Leo Burnett India Sting Electrifying the ordinary with Sting energy PepsiCo Finalist  
15 Leo Burnett India               Contributing Agency 1 : EssenceMediacom              Contributing Agency 2 : Network 18 India              Contributing Agency 3 : Little Giant Films                          Contributing Agency 4 : ActiMedia Pvt. Ltd. Whisper Missing Chapter for Moms Procter & Gamble Finalist  
16 Leo Burnett India              Contributing Agency 1 : EssenceMediacom          Contributing Agency 2 : Mindtree Whisper The undoing of India's biggest heist Procter & Gamble Finalist  
17 Leo Burnett India              Contributing Agency 1 : Flibbr Consulting                          Contributing Agency 2 : Studio Simple Mountain Dew Democratising courage for the world's largest democracy PepsiCo Finalist  
18 McCann Worldgroup India                                  Lead Agency 2 : Madison World Daawat How we won the whole year with a single day LT Foods Ltd. Finalist  
19 McCann Worldgroup India                            Contributing Agency 1 : Plan International (India Chapter)   Dettol An exam that could save lives Reckitt (India) Ltd. Finalist  
20 Ogilvy Group India   Contributing Agency 1 : Wavemaker                       Contributing Agency 2 : Vanilla Films                                     Contributing Agency 3 : Qench                 Contributing Agency 4 : Mindtree Cadbury Bournvita Cadbury Bournvita Presents – The Forced Pack. Mondelez India Pvt. Ltd. Finalist  
21 Ogilvy Group India Thums Up How Thums Up gave millions access to the best seat in Cricket The Coca Cola Company Finalist  
22 McCann Worldgroup India Dr. Reddy's A mirror that changed the way people looked at diabetes Dr. Reddy's Laboratories Ltd. Finalist  
23 McCann Worldgroup India ITC Aashirvaad An atta that liberates you from making rotis ITC (Foods Division) Finalist  
             
33A. Positive Change - Environmental – Brands  
1 MullenLowe Lintas Group, India                          Contributing Agency 1 : MullenLowe Singapore Pte. Ltd.                             Contributing Agency 2 : OpraahFx    Lifebuoy Lifebuoy Gift of the Ganga Hindustan Unilever Limited Finalist  
2 Leo Burnett India Lay's How potato chip leader Lay's is helping curb toxic pollution in North India PepsiCo Finalist  
3 MullenLowe Lintas Group, India TATA Altroz iCNG Altroz iCNG Drives Young Car Buyers to Go Green TATA Motors Passenger Vehicles Limited Finalist  
4 DDB Mudra Group                 Lead Agency 2 : Sword Fish Live                             Contributing Agency 1 : PHD Media India Signature TURNING SUSTAINABILITY INTO YOUR SIGNATURE Diageo India Finalist  
             
33B. Positive Change - Environmental – Non-Profit  
ENTRIES NOT RECEIVED  
             
34A. Positive Change - Social Good – Brands  
1 Ogilvy Group India   Contributing Agency 1 : Chrome Pictures        Contributing Agency 2 : Mindshare India      Contributing Agency 3 : MSL India Dove Dove’s journey from GOOD to LOVED Hindustan Unilever  Limited Silver  
2 Leo Burnett India   Contributing Agency 1 : EssenceMediacom          Contributing Agency 2 : Network 18 India     Contributing Agency 3 : Little Giant Films                          Contributing Agency 4 : ActiMedia Pvt Ltd Whisper Missing Chapter for Moms Procter & Gamble Silver  
3 BBDO India Ariel See the Signs #ShareTheLoad Procter & Gamble Bronze  
4 Brand David Communications Pvt. Ltd.                                             Lead Agency 2 : Ogilvy Group India                                    Contributing Agency 1 : IPG                  Contributing Agency 2 : Team Yuvaa                        Contributing Agency 3 : Hungry Films Fiama Talking Memes- How Fiama Flipped an Unhealthy Coping Mechanism into a healthy habit. ITC Limited Finalist  
5 Leo Burnett India                Contributing Agency 1 : EssenceMediacom Pampers Pampers solves for the case of absent fathers Procter & Gamble Finalist  
6 Ogilvy Group India  Contributing Agency 1 : Vanilla Films                             Contributing Agency 2 : IPG Savlon Swasth India Mission The World's First Hand Ambassador ITC Limited Finalist  
7 The Womb Communications Truecaller SPAM TO SCAM: THE BHARAT JOURNEY OF A GLOBAL BRAND Truecaller Finalist  
8 MullenLowe Lintas Group, India                                  Contributing Agency 1 : Toaster India                                  Contributing Agency 2 : DENTSU CREATIVE INDIA Google Safety Center THE ANTI-SCAM DRIVE Google India Finalist  
9 McCann Worldgroup India Contributing Agency 1 : White Rivers Media Dettol Designing for impatience Reckitt (India) Ltd. Finalist  
10 MullenLowe Lintas Group, India Vim MISSION VIM-POSSIBLE! Hindustan Unilever Limited Finalist  
11 McCann Worldgroup India Dr. Reddy's A mirror that changed the way people looked at diabetes Dr. Reddy's Laboratories Ltd Finalist  
12 Toaster Google Search Maine Bola Google India Finalist  
13 DDB Mudra Group Meesho The Invisible Entrepreneur Meesho Finalist  
             
34B. Positive Change - Social Good – Non-Profit  
1 Leo Burnett India                Contributing Agency 1 : Sociowash                            Contributing Agency 2 : EssenceMediacom Contributing Agency 3 : Dialogue Factory               Contributing Agency 4 : Madison PR P&G Shiksha Addressing The Invisible Gap In The Indian Education System Procter & Gamble Bronze  
             
34C. Positive Change - Social Good – Diversity, Equity & Inclusion   
1 McCann Worldgroup India Ujjivan An Envelope that sealed the fate of women Ujjivan Small Finance Bank Ltd. Gold  
2 Leo Burnett India Josh Content that creates a safe space for women VerSe India Silver  
3 DDB Mudra Group McDonald's Because they said a burger needed both hands Hardcastle Restaurants Pvt. Ltd. Silver  
4 Leo Burnett India                Contributing Agency 1 : EssenceMediacom Pampers Pampers solves for the case of absent fathers Procter & Gamble Bronze  
5 The Womb Communications Piramal Finance Have documents ever stopped anyone from defaulting? PIRAMAL CAPITAL AND HOUSING FINANCE LIMITED Bronze  
6 MullenLowe Lintas Group, India Future Generali India Insurance Family Redefined Future Generali India Insurance Bronze  
7 McCann Worldgroup India Hero Dismantling a phrase that pigeonholed a gender Hero MotoCorp Bronze  
8 Ogilvy Group India   Contributing Agency 1 : Wavemaker Cadbury Dairy Milk Proud Sponsors of the Ground Staff Mondelez India Pvt. Ltd. Finalist  
9 Ogilvy Group India  Contributing Agency 1 : Chrome Pictures        Contributing Agency 2 : Mindshare India                Contributing Agency 3 : MSL India           Dove Dove’s journey from GOOD to LOVED Hindustan Unilever  Limited Finalist  
10 MullenLowe Lintas Group, India Vim MISSION VIM-POSSIBLE! Hindustan Unilever Limited Finalist  
11 Leo Burnett India                Contributing Agency 1 : Sociowash                      Contributing Agency 2 : EssenceMediacom Contributing Agency 3 :Dialogue Factory              Contributing Agency 4 : Madison PR    P&G Shiksha Addressing The Invisible Gap In The Indian Education System Procter & Gamble Finalist  
12 Ogilvy Group India  KFC TEACHING INDIA TO #SPEAKSIGN KFC India Finalist  
13 MullenLowe Lintas Group, India                                  Contributing Agency 1 : Toaster India                                      Contributing Agency 2 : OML Entertainment Pvt. Ltd Google Lens Search what you see Google India Finalist  
             
35. David v/s Goliath  
1 L&K Saatchi & Saatchi Zepto TRAILBLAZING THROUGH QUICK COMMERCE Kiranakart Zepto Silver  
2 DDB Mudra Group  Contributing Agency 1 : EssenceMediacom Indeed Job Portal How a job portal relearnt where to look for jobs Indeed India Bronze  
3 Hungry Films                        Contributing Agency 1 : DDB Mudra Group ACKO Insurance Winning Mumbaikars through an Ode to Mumbai Acko General Insurance Co. Finalist  
             
36A.  Integrated Advertising Campaign: Products  
1 Ogilvy Group India                Contributing Agency 1 : Chrome Pictures      Contributing Agency 2 : Mindshare India                  Contributing Agency 3 : MSL India Dove Dove’s journey from GOOD to LOVED Hindustan Unilever  Limited Silver  
2 Flibbr Consulting Mountain Dew No Fear Is Too Small PepsiCo Bronze  
3 Ogilvy Group India              Contributing Agency 1 : Wavemaker               Contributing Agency 2 : Sporjo Cadbury Dairy Milk Cheer for all Sports Mondelez India Pvt. Ltd. Finalist  
4 Leo Burnett India Doritos How Doritos Sizzlin’ Hot won India's spiciness by telling Indians to not have Sizzlin’ Hot PepsiCo Finalist  
5 BBDO India Ariel See the Signs #ShareTheLoad Procter & Gamble Finalist  
6 McCann Worldgroup India Contributing Agency 1 : Wavemaker Perfetti When shining a new light won over Gen Z PERFETTI VAN MELLE INDIA PVT. LTD. Finalist  
7 Ogilvy Group India                Contributing Agency 1 : Wavemaker              Contributing Agency 2 : Good Morning Films Cadbury Bournvita Cadbury Bournvita Presents – The Boy Who Failed. Mondelez India Pvt. Ltd. Finalist  
8 Ogilvy Group India  Contributing Agency 1 : Thinkpot Films PUMA Why should sport be an extra-curricular Puma Sports India Pvt. Ltd Finalist  
9 Ogilvy Group India  Contributing Agency 1 : Wavemaker                 Contributing Agency 2 : MINDS Foundation                        Contributing Agency 3 : ADSMN Interactive Cadbury Dairy Milk Silk How far is too far for love? Mondelez India Pvt. Ltd. Finalist  
10 McCann Worldgroup India                              Lead Agency 2 : Performics, Publicis Groupe ITC Aashirvaad HOW AASHIRVAAD MULTIGRAIN GOT INDIA TO LISTEN TO ITS GUT ITC Aashirvaad Finalist  
11 Ogilvy Group India   Contributing Agency 1 : Hogarth India Sprite SPRITE JOKE IN A BOTTLE The Coca Cola Company Finalist  
             
36B.  Integrated Advertising Campaign: Non-Products  
1 The Womb Communications Piramal Finance Have documents ever stopped anyone from defaulting? PIRAMAL CAPITAL AND HOUSING FINANCE LIMITED Bronze  
2 Leo Burnett India Healthians How Healthians hijacked culture to make diagnostics India’s business-as-usual EXPEDIENT HEALTHCARE MARKETING Finalist  
3 Leo Burnett India               Contributing Agency 1 : Prodigious Spotify Mad Meets Math: How Spotify Transformed Millions of Data Stories into Social Currency Spotify India Finalist  
             
37A. Sustained Success: Products  
1 Ogilvy Group India  Contributing Agency 1 : Wavemaker                  Contributing Agency 2 : DeltaX                        Contributing Agency 3 : rephrase.ai Cadbury Celebrations Not Just a Box of Chocolates Mondelez India Pvt. Ltd. Gold  
2 MullenLowe Lintas Group, India                                      Contributing Agency 1 : Rapport Surf Excel Surf Excel: Making Embracing Dirt a Billion Dollar Business Hindustan Unilever Limited Silver  
3 BBDO India Ariel See the Signs of Silent Separation #ShareTheLoad Procter & Gamble Silver  
4 Leo Burnett India                  Contributing Agency 1 : EssenceMediacom             Contributing Agency 2 : Network 18 India                 Contributing Agency 3 : ActiMedia Pvt Ltd                  Contributing Agency 4 : MSL India Whisper Keep Girls In School Procter & Gamble Bronze  
5 McCann Worldgroup India Paytm Making money talk since 2019 Paytm Bronze  
6 McCann Worldgroup India Nescafe Creating India's Coffee Generation Nestle India Limited Bronze  
7 DDB Mudra Group Stayfree IT’S JUST A PERIOD – ONLY IF EVERYONE AGREES Kenvue Inc. Bronze  
8 DDB Mudra Group Royal Enfield The Royal Enfield Myth - From Irrelevance to Iconicity Royal Enfield (Eicher Motors) Bronze  
9 Ogilvy Group India               Contributing Agency 1 : Wavemaker    Cadbury Dairy Milk Cadbury Dairy Milk Sustained - Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye Mondelez India Pvt. Ltd. Finalist  
10 Famous Innovations Digital Creative Pvt. Ltd. Men's Platinum Jewellery The Platinum Standard of masculine Style Platinum Guild International Finalist  
11 MullenLowe Lintas Group, India                                      Contributing Agency 1 : Wavemaker                         Contributing Agency 2 : TREE DESIGN PVT. LTD.   Contributing Agency 3 : ADFACTORS PR                    Contributing Agency 4 : ICARUS DESIGN PRIVATE LIMITED Tata Tea Premium HOW A LEGENDARY TEA BRAND TURNED OVER A NEW LEAF Tata Consumer Products Limited Finalist  
12 Leo Burnett India Sting Creating the energy category in India, at lightning speed PepsiCo Finalist  
13 McCann Worldgroup India                               Contributing Agency 1 : Wavemaker Perfetti How a candy made it to mother's grocery list PERFETTI VAN MELLE INDIA PVT. LTD. Finalist  
14 Ogilvy Group India  Contributing Agency 1 : Mindshare India Kellogg's Muesli and Granola HOW KELLOGG'S CHANGED INDIA'S BREAKFAST HABITS BY TURNING THE PRODUCT TRUTH INSIDE-OUT Kellogg's Finalist  
15 MullenLowe Lintas Group, India Havells Fans Hawa Badlegi : The Winds of change Havells India Limited Finalist  
16 DDB Mudra Group  Contributing Agency 1 : BBDO                             Contributing Agency 2 : Network Advertising Contributing Agency 3 : EssenceMediacom Snickers USING INDIA’S SWEET AND SAVOURY TOOTH TO SATISFY ITS HUNGER Mars International India Pvt. Ltd. Finalist  
             
37B. Sustained Success: Services  
1 McCann Worldgroup India                             Contributing Agency 1 : Plan International (India Chapter) Dettol The Journey of Transforming India's Hygiene and Health Reckitt (India) Ltd. Gold  
2 Leo Burnett India                  Contributing Agency 1 : Prodigious    Spotify How To Achieve & Maintain Category Leadership Across 4 years Spotify India Gold  
3 McCann Worldgroup India Paytm Paytm Karo- How a brand became a verb Paytm Silver  
4 DDB Mudra Group                   Contributing Agency 1 : Hyperlink Brand Solutions Contributing Agency 2 : Blackboard communications  Contributing Agency 3 : Laqshya Media Instagram INSTAGRAM’S BATTLE AGAINST ITS OWN PERFECTION Meta Finalist  
5 DDB Mudra Group Meesho HOW MEESHO UNLOCKED TRUE VALUE FOR MASS INDIA Meesho Finalist  
             
38. New Product or Service  
1 L&K Saatchi & Saatchi Zepto TRAILBLAZING THROUGH QUICK COMMERCE Zepto Gold  
2 The Womb Communications  Contributing Agency 1 : Digitas Matter e-bike Making Matter matter Matter Motor Works Silver  
3 DDB Mudra Group I-activ Menstrual Cup Cup Talk: Trust Your Sis! Piramal Pharma Ltd. Silver  
4 McCann Worldgroup India                     Contributing Agency 1 : White Rivers Media Dettol Designing for impatience Reckitt (India) Ltd. Silver  
5 Leo Burnett India Lay's Democratising technology to help farmers fight climate change PepsiCo Silver  
6 Ogilvy Group India  Contributing Agency 1 : Good Morning Films                   Contributing Agency 2 : Mindshare India                   Contributing Agency 3 : MSL India Dove Man Enough To Care Hindustan Unilever Limited Bronze  
7 McCann Worldgroup India Hero Un-scooter Hero MotoCorp Bronze  
8 The Womb Communications upGrad Study Abroad Jealous Indian Dads upGrad Finalist  
9 OML Entertainment Pvt. Ltd.                                       Contributing Agency 1 : Misha Ghose OPPO Reno8 T OPPO Reno8 T - A Step Above OPPO Mobiles India Pvt. Ltd. Finalist  
10 Ogilvy Group India  Contributing Agency 1 : Mindshare India Pantaloons The Judgemental Cat Pantaloons Finalist  
11 Leo Burnett India Kurkure Playz Made Kurkure Young Again PepsiCo Finalist  
12 L&K Saatchi & Saatchi JioMart REDEFINING THE IDEA OF E-COMMERCE JioMart ( Reliance Retail Ltd.) Finalist  
13 Ogilvy Group India  Contributing Agency 1 : Interactive Avenues Pvt. Ltd.                         Contributing Agency 2 : WLDD Private Limited              Contributing Agency 3 : Nian Media Private Limited (Behindwoods) Bingo! Hashtags MAKING SNACK-TALK TRENDIER THAN TECH-TALK ITC Limited Finalist  
14 DENTSU CREATIVE INDIA Uber Uber Rentals  Uber India Systems Private Limited Finalist  
15 Ogilvy Group India   Contributing Agency 1 : Wavemaker                Contributing Agency 2 : Schbang Digital Solutions Pvt. Ltd, Center Fruit Candyland Reshaped: Center Fruit's ₹2 Ball Gum That Changed the Game PERFETTI VAN MELLE INDIA PVT. LTD. Finalist  
16 McCann Worldgroup India PhonePe Car Insurance Selling Insurance without selling insurance PhonePe Finalist  
             
39. Influencer Marketing  
1 Ogilvy Group India  Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Hogarth India Thums Up Thums Up - Toofani Biryani Hunt The Coca Cola Company Gold  
2 Leo Burnett India                Contributing Agency 1 : Wavemaker Oreo Can a cookie help India win the World Cup? Mondelez India Pvt. Ltd. Silver  
3 Leo Burnett India              Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Network 18 India               Contributing Agency 3 : Little Giant Films                         Contributing Agency 4 : ActiMedia Pvt. Ltd. Whisper Missing Chapter for Moms Procter & Gamble Silver  
4 Disney+ Hotstar                 Contributing Agency 1 : BBH India (Publicis Groupe) Disney+ Hotstar Disney+ Hotstar: Thoda Ruk Shah Rukh Disney+ Hotstar Bronze  
5 Brand David Communications Pvt. Ltd.                                         Lead Agency 2 : Ogilvy Group India                                        Contributing Agency 1 : Hungry Films                                      Contributing Agency 2 : IPG Vivel VedVidya How we got Grandmoms to sell a beauty soap ITC Limited Bronze  
6 McCann Worldgroup India                Contributing Agency 1 : Wavemaker Perfetti Just add Juzt jelly PERFETTI VAN MELLE INDIA PVT. LTD. Bronze  
7 Enormous Samsonite Tested Like Samsonite SAMSONITE Bronze  
8 DDB Mudra Group                  Contributing Agency 1 : KRDS MTV When real life influencers actively engaged an AI influencer FOC Viacom18 Bronze  
9 MullenLowe Lintas Group, India                              Contributing Agency 1 : Famous Innovations Contributing Agency 2 : Avian WE PR Agency                Contributing Agency 3 : Laqshya Media                                      Contributing Agency 4 : Wavemaker Absolut Glassware Be An #AbsolutAlly Pernod Ricard India - IB Bronze  
10 Ogilvy Group India  Contributing Agency 1 : Wavemaker             Contributing Agency 2 : The Hindu Group Publishing Private Limited Cadbury Dairy Milk A SWEET CELEBRATION OF TAMIL NADU Mondelez India Pvt. Ltd. Finalist  
11 Leo Burnett India Doritos Cheat the Heat PepsiCo Finalist  
12 Leo Burnett India Sting Electrifying the ordinary with Sting energy PepsiCo Finalist  
13 Leo Burnett India                   Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Mindtree Whisper The undoing of India's biggest heist Procter & Gamble Finalist  
14 Social Panga                  Contributing Agency 1 : Eleve Media KitKat India KitKat - Catch A Break by Social Panga & Eleve Media Nestle India Limited Finalist  
15 MullenLowe Lintas Group, India                                  Contributing Agency 1 : Toaster India                                      Contributing Agency 2 : DENTSU CREATIVE INDIA Google Safety Center THE ANTI-SCAM DRIVE Google India Finalist  
16 Leo Burnett India Pepsi Becoming a culture maker for the audacious Indian youth PepsiCo Finalist  
17 Ogilvy Group India             Lead Agency 2 : Good Creator Co                       Contributing Agency 1 : Firecracker                      Contributing Agency 2 : Mindshare India Dove STRAIGHTENING OUT BIASES, NOT CURLS. Hindustan Unilever Limited Finalist  
18 Leo Burnett India Burger King Burger King pranked a big celebrity to successfully launch a new menu and got away with it. Burger King India Finalist  
19 DDB Mudra Group                                 Lead Agency 2 :  Universal Music Group for Brands - India                        Contributing Agency 1 : PHD Media Royal Challenge Inviting India to influence the new bold Diageo India Finalist  
20 Netflix India                 Contributing Agency 1 : EO2 Exp.                                        Contributing Agency 2 : Rebellion                      Contributing Agency 3 : Boomranng Creative Contributing Agency 4 : Plankton Collective Netflix The Stream Edition boAt- Imagine Marketing Limited           Client Company 2 :  Netflix India Finalist  
21 McCann Worldgroup India   Education USA Making American education great again Education USA Finalist  
22 Magnon eg+ Philips BT1000 Male Grooming Isse Nahi Katega Campaign Philips India Finalist  
23 Ogilvy Group India  Contributing Agency 1 : Thinkpot Films PUMA Why should sport be an extra-curricular Puma Sports India Pvt. Ltd. Finalist  
24 MullenLowe Lintas Group, India YouTube-Creating for India YouTube-Creating for India Google India Finalist  
25 MullenLowe Lintas Group, India Vim VIM-FLUENCING A CHANGE! Hindustan Unilever Limited Finalist  
26 Havas Worldwide Durex Love Loud and Proud, Love Louder and Prouder Reckitt (India) Ltd. Finalist  
27 McCann Worldgroup India Maybelline New York How a New York Brand Gatecrashed Indian Weddings Maybelline New York Finalist  
28 DENTSU CREATIVE INDIA   IKEA MAKING BANGALOREANS LOVE SOMETHING NEW IKEA India Finalist  
29 DDB Mudra Group  Contributing Agency 1 : Wavemaker Netflix India Netflix’s audacious tryst with Indian primetime Netflix India Finalist  
30 MullenLowe Lintas Group, India HealthifyMe Demystifying weight loss, one Indian at a time HealthifyMe Wellness Private Limited Finalist  
31 DDB Mudra Group I-activ Cup Talk: Trust your Sis! Piramal Pharma Ltd. Finalist  
             
40. Use Of Data  
1 Leo Burnett India Lay's Democratising technology to help farmers fight climate change PepsiCo Gold  
2 DDB Mudra Group Instagram How Instagram taught India to fit more Reel into their real. Meta Silver  
3 McCann Worldgroup India Ceregrow Using Big Data for every little beti-beta Nestle India Limited Bronze  
             
41. The Internal Marketing Award  
1 The Womb Communications Astral Pipes A hidden secret behind the wall Astral Limited Finalist  
2 Leo Burnett India Doritos Sizzlin' Hot wins LinkedIn by bringing the Devil to Doritos PepsiCo Finalist  
             
42. The Disruptive Differentiators Award  
1 The Womb Communications Truecaller SPAM TO SCAM: THE BHARAT JOURNEY OF A GLOBAL BRAND Truecaller Silver  
2 McCann Worldgroup India Hero Dismantling a phrase that pigeonholed a gender Hero MotoCorp Silver  
3 DDB Mudra Group Stayfree GETTING BOYS STARTED ON THEIR FIRST PERIOD Kenvue Inc. Silver  
4 DDB Mudra Group Gulf Oil A Safety Net for India's '37th caste' Gulf Oil Lubricants India Ltd. Bronze  
5 Ogilvy Group India  Contributing Agency 1 : EssenceMediacom Coca-Cola Hug to Unlock Magic The Coca Cola Company     Finalist  
6 Ogilvy Group India  Contributing Agency 1 : Wavemaker              Contributing Agency 2 : DeltaX Cadbury Celebrations Diwali Shops For Shopless Mondelez India Pvt. Ltd. Finalist  
7 Disney+ Hotstar                 Contributing Agency 1 : BBH India (Publicis Groupe) Disney+ Hotstar Disney+ Hotstar: Thoda Ruk Shah Rukh Disney+ Hotstar Finalist  
8 TALENTED WEBCO Contributing Agency 1 : Web Dimension Cleartrip OR TRAVEL ON CLEARTRIP SALE Cleartrip Finalist  
9 TALENTED WEBCO Contributing Agency 1 : Web Dimension                   Contributing Agency 2 : Stonks Studios Swiggy WITASA Swiggy Finalist  
10 MullenLowe Lintas Group, India                               Contributing Agency 1 : Adfactors PR Pvt. Ltd. Fastrack Sunglasses Reclaiming sunglasses from the clutches of vanity Titan Company Limited Finalist  
11 Leo Burnett India Sting Creating the energy category in India, at lightning speed PepsiCo Finalist  
12 Ogilvy Group India  Contributing Agency 1 : Viral Fission Bajaj Pulsar N160 The (Un)Censored Ad Bajaj Auto Limited Finalist  
13 Ogilvy Group India   Contributing Agency 1 : Interactive Avenues Pvt. Ltd.                             Contributing Agency 2 : WLDD Private Limited                     Contributing Agency 3 : Nian Media Private Limited (Behindwoods) Bingo! Hashtags MAKING SNACK-TALK TRENDIER THAN TECH-TALK ITC Limited Finalist  
14 MullenLowe Lintas Group, India                                     Contributing Agency 1 : Toaster India                             Contributing Agency 2 : OML Entertainment Pvt. Ltd Google Lens Search what you see Google India Finalist  
15 McCann Worldgroup India BharatPe Giving India's shopkeepers their own ad agency Resilient Innovations Pvt. Ltd. Finalist  
16 McCann Worldgroup India                                  Lead Agency 2 :  Madison World Daawat How we won the whole year with a single day LT Foods Ltd. Finalist  
17 Ogilvy Group India  Contributing Agency 1 : Wavemaker Cadbury 5 Star Doing Nothing Makes You Unmissable Mondelez India Pvt. Ltd. Finalist  
18 Ogilvy Group India  Contributing Agency 1 : Wavemaker                  Contributing Agency 2 : Vanilla Films                                   Contributing Agency 3 : Qench                 Contributing Agency 4 : Mindtree Cadbury Bournvita Cadbury Bournvita Presents – The Forced Pack. Mondelez India Pvt. Ltd. Finalist  
19 Enormous Rapido Taking on Public Transport with Bike Taxi Rapido Finalist  
20 Ogilvy Group India  Contributing Agency 1 : Wavemaker Cadbury Gems Fun Updated Mondelez India Pvt. Ltd. Finalist  
21 DDB Mudra Group   Contributing Agency 1 : KRDS MTV When Indian Rap needed a Robotic rescue Viacom18 Finalist  
22 MullenLowe Lintas Group, India HP Pavilion HP Pavilion 2.0 HP India Sales Pvt. Ltd. Finalist  
23 DDB Mudra Group McDonald's Because they said a burger needed both hands Hardcastle Restaurants Pvt. Ltd. Finalist  
24 MullenLowe Lintas Group, India Info Edge India Limited Jeevansathi Info Edge India Ltd. Finalist  
25 DDB Mudra Group Royal Enfield A brand community that values itself 7000x Royal Enfield (Eicher Motors) Finalist  
26 DDB Mudra Group Meesho The Invisible Entrepreneur Meesho Finalist  
             
43A.  Small Budgets – Products   
1 DDB Mudra Group Stayfree GETTING BOYS STARTED ON THEIR FIRST PERIOD Kenvue Inc. Silver  
2 Ogilvy Group India  KFC TEACHING INDIA TO #SPEAKSIGN KFC India Silver  
3 Enormous Samsonite Tested Like Samsonite SAMSONITE Bronze  
4 Enormous Asahi Outside, stays outside Asahi Finalist  
5 DDB Mudra Group Royal Enfield A brand community that values itself 7000x Royal Enfield (Eicher Motors) Finalist  
             
43B.  Small Budgets – Services  
1 McCann Worldgroup India Ujjivan An Envelope that sealed the fate of women Ujjivan Small Finance Bank Ltd. Gold  
2 DDB Mudra Group Meesho The Invisible Entrepreneur Meesho Silver  
3 The Womb Communications upGrad Tech Become unfireable upGrad Bronze  
4 Leo Burnett India Lay's How potato chip leader Lay's is helping curb toxic pollution in North India PepsiCo Bronze  
             
44. Carpe Diem  
1 Leo Burnett India Contributing Agency 1 : Wavemaker Oreo Oreo ends a 21yr old War in Tamil Nadu Mondelez India Pvt. Ltd. Finalist  
2 TALENTED WEBCO Contributing Agency 1 : Web Dimension                           Contributing Agency 2 : Stonks Studios Swiggy WITASA Swiggy Finalist  
3 MullenLowe Lintas Group, India                              Contributing Agency 1 : Wavemaker                  Contributing Agency 2 : TREE DESIGN PVT. LTD.               Contributing Agency 3 : Ad Factors PR                      Contributing Agency 4 : M-Monks Digital Media Private Limited Tata Tea Premium HOW TATA TEA PREMIUM BLENDED INTO ODISHA’S CULTURAL FABRIC Tata Consumer Products Limited Finalist  
4 MullenLowe Lintas Group, India Britannia NutriChoice Diabetic Friendly Essentials GIVING THE WORLD DIABETES CAPITAL, THE POWER OF HEALTHY INFORMATION Britannia Industries Ltd. Finalist  
5 MullenLowe Lintas Group, India HealthifyMe Demystifying weight loss, one Indian at a time HealthifyMe Wellness Private Limited Finalist  
6 Leo Burnett India Mountain Dew When Mountain Dew changed its iconic line 'Darr Ke Aage Jeet Hai' PepsiCo Finalist  
7 MullenLowe Lintas Group, India Future Generali India Insurance Family Redefined Future Generali India Insurance Finalist  
8 McCann Worldgroup India                                  Lead Agency 2 :  Madison World Daawat How we won the whole year with a single day LT Foods Ltd. Finalist  
9 Ogilvy Group India  Contributing Agency 1 : Wavemaker Cadbury 5 Star Doing Nothing Makes You Unmissable Mondelez India Pvt. Ltd. Finalist  
10 Ogilvy Group India  Contributing Agency 1 : Wavemaker Cadbury 5 Star 5 Star Mush Detector Mondelez India Pvt. Ltd. Finalist  
11 McCann Worldgroup India G20 Democratizing diplomacy Ministry of External Affairs Finalist  
12 Momentum MENA, Dubai                 Lead Agency 2 :  Initiative MENA Yas Island Yas Hai Khaas Yas Island Finalist  
13 Interactive Avenues Pvt. Ltd.                           Contributing Agency 1 : Mediabrands Content Studio India Spotify India Spotify - Podcast Pe Suna Spotify India Finalist  
14 The Womb Communications Scaler Tech Tested Hunger Positive Scaler Finalist  
15 Ogilvy Group India Raga by Titan LISTEN TO HER RAGA Titan Company Limited Finalist  
16 Leo Burnett India Sting Hijacking culture with Sting PepsiCo Finalist  
17 Ogilvy Group India  Contributing Agency 1 : Thinkpot Films PUMA Why should sport be an extra-curricular Puma Sports India Pvt. Ltd. Finalist  
18 Ogilvy Group India Thums Up How Thums Up gave millions access to the best seat in Cricket The Coca Cola Company Finalist  
19 DDB Mudra Group Stayfree GETTING BOYS STARTED ON THEIR FIRST PERIOD Kenvue Inc. Finalist  
20 Toaster India Google India India Ki Udaan: Google celebrates 75 years of India’s flight Google India Finalist  
21 DDB Mudra Group              Contributing Agency 1 : PHD Media India McDowell's No. 1 YAARI, MEHFIL AND MCDOWELL’S NO.1 Diageo India Finalist  
22 McCann Worldgroup India Flipkart Bringing back the festive joy to a nation reeling from inflation Flipkart Internet Pvt. Ltd. Finalist  
23 DDB Mudra Group McDonald's Elephant in the festive calendar =  Ramzan. Hardcastle Restaurants Pvt. Ltd. Finalist  
24 McCann Worldgroup India Maybelline New York How a New York Brand Gatecrashed Indian Weddings Maybelline New York Finalist  
25 MullenLowe Lintas Group, India Maruti Suzuki Jimny INSPIRED BY TRUE STORIES Maruti Suzuki India Pvt. Ltd. Finalist  
             
45. Commerce & Shopper Marketing   
1 McCann Worldgroup India Maggi Why save the best for last? Nestle India Limited Silver  
2 McCann Worldgroup India Maggi From Maggi lovers to Maggi moms Nestle India Limited Silver  
3 MullenLowe Lintas Group, India Maruti Suzuki Driving School The DAD certified driving school Maruti Suzuki India Pvt. Ltd. Silver  
4 Leo Burnett India Cleartrip ClearTrip’ Clear Advantage: Rescuing India from Travel Anxiety Cleartrip Bronze  
5 DENTSU CREATIVE INDIA KFC KFC Howzzat - India's Most Screamed at Campaign during IPL KFC India Bronze  
6 McCann Worldgroup India Colin Daag acche nahin hain Reckitt (India) Ltd. Finalist  
7 McCann Worldgroup India                             Lead Agency 2 : Madison World Daawat How we won the whole year with a single day LT Foods Ltd. Finalist  
             
GRAND EFFIE   
NO. Lead Agency Brand Entry Title Client  Category  
1 Enormous Jaquar Unimaginable Brand Extensions Jaquar 15.   Home Furnishings & Appliances  
             
EFFIE INDIA CLIENT OF THE YEAR  
             
Mondelez India Pvt. Ltd.        
             
EFFIE INDIA AGENCY OF THE YEAR  
             
McCann Worldgroup India        
 
Source:
Campaign India

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