Prius Communications has appointed Sanjay Sharma as director – PR, strengthening its senior leadership team across its communications and healthcare verticals.
In his new role, Sharma will oversee strategic public relations mandates for Prius Brand and Business Partners and Prius Healthcare. His responsibilities will include media relations, corporate reputation management, stakeholder engagement, brand advisory and integrated communications strategy.
The company said the appointment forms part of its broader effort to strengthen strategic counsel capabilities and deepen client engagement across corporate, healthcare and reputation-led mandates.
Sharma joins Prius Communications with more than three decades of experience spanning advertising, corporate communications, marketing communications, journalism, media relations and brand management.
An alumnus of the Indian Institute of Mass Communication (IIMC), Sharma has also worked across multiple industries including civil aviation, aerospace, defence, infrastructure, education, media and real estate.
During his career, he has held leadership and communications roles at organisations including Indian Airlines and Air India, Dalmia Group, Jindal Group, Birla Group, The Hindustan Times Group and ITV Network.
His professional background also includes an association with All India Radio as an English newsreader, contributing to his experience in public messaging and media communications.
According to the company, Sharma’s industry exposure and media network are expected to support Prius Communications’ ongoing growth across integrated PR and corporate advisory services.
Sharma said, “I am pleased to join Prius Communications at an important stage of its growth journey. Communication today is not only about visibility, but about building credibility, trust, and meaningful engagement with stakeholders. Prius has built strong capabilities across healthcare, corporate reputation, and brand communications, and I look forward to contributing to its continued growth and impact.”
Baldev Raj, founder and ceo, Prius Brand and Business Partners, and chairman, Public Relation Council of India – Delhi Chapter, said, “We are delighted to welcome Mr. Sanjay Sharma to Prius Communications. His vast experience, deep media understanding, and strategic PR expertise will further strengthen our leadership team. As we continue to expand Prius Brand and Business Partners and Prius Healthcare, his guidance and counsel will add immense value to our clients, teams, and long-term growth vision.”
Prius Communications said the appointment aligns with its long-term strategy of strengthening leadership capabilities across integrated communications, healthcare communications and reputation management services.
The move also reflects growing demand among brands and organisations for strategic communications support focused on stakeholder trust, media engagement and long-term corporate reputation building.
