DailyObjects has appointed Pooja Popli as lead – PR and corporate communications, reinforcing its focus on brand narrative and corporate positioning as it scales. The move signals an investment in strategic communications to support the company’s next phase of growth.
In her new role, Popli will lead strategic communications initiatives aimed at enhancing brand reputation and aligning PR programmes with DailyObjects’ long-term business objectives. Her mandate includes sharpening the company’s external narrative, strengthening media engagement and ensuring that corporate messaging supports commercial expansion.
Popli joins DailyObjects from V360 Group, where she led high-impact PR strategies for a portfolio of global and domestic brands. Her client roster included Anheuser-Busch InBev, Pernod Ricard India and Kia India, alongside luxury watchmakers Rado and Omega. She also directed communications for the 71st Miss World 2023 India and managed large-scale international cultural events, handling multi-stakeholder coordination and high-visibility media outreach.
With over a decade of experience in strategic PR planning, media relations and corporate communications, Popli has worked across sectors including automotive, consumer technology, luxury, alcobev and startups. Her remit has spanned reputation management, brand positioning and integrated campaign development, with a focus on building sustained visibility in competitive categories.
Prior to V360 Group, she held leadership roles at Kindlewood Communications, where she drove new business development and led influencer outreach programmes. Her earlier career includes experience across integrated communications and brand strategy functions, contributing to cross-channel storytelling and stakeholder engagement.
At DailyObjects, her cross-sector expertise is expected to support the brand’s ambition to consolidate its position in the design-led lifestyle and tech accessories market. The company’s emphasis on design-driven differentiation requires consistent brand messaging and strong earned media presence, areas that fall directly within her remit.
As lead – PR and corporate communications, Popli will be responsible for strengthening DailyObjects’ corporate profile, shaping leadership visibility and building narratives that reflect innovation, product design and business momentum. The appointment underlines the brand’s intent to align communications strategy with growth, ensuring that media, influencer and corporate storytelling efforts reinforce its broader market positioning.
The hire adds senior-level communications leadership at a time when lifestyle-tech brands are increasingly leveraging PR and corporate storytelling to differentiate in a crowded marketplace. For DailyObjects, the focus is on integrating reputation management with expansion plans, using communications as a strategic lever rather than a support function.
