influencers

4 days ago

Influence, interrupted: How India’s creator economy grew up

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.

4 days ago

From star power to feed power: Who sells more?

India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural relevance, notes Dot Media’s head of business strategy.

Jul 07, 2025

Amazon’s Beautyverse blends content, commerce and cart nudges

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.

Jul 01, 2025

Emotion sells, but at what cost?

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?

May 21, 2025

The emotional connection: A new normal in influencer marketing

Brand recall tends to be faster and stronger when associated with individuals who have established face value, says The InterMentalist founder.

May 05, 2025

Why India’s creator economy is becoming every brand’s business

It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.