influencers
From ‘credible?’ to ‘incredible!’: Measuring influencers' influence
Influencer marketing can be a fickle, seemingly random practice, but rigorous research, investing in proven measurement strategies, and a focus on generating data-driven results can help make the often opaque marketing strategy clear
Why brands need to play catch up when it comes to opportunities in women's sport
The FIFA Women’s World Cup 2023 was a turning point for women's sport, but while some brands are capitalising, others are still slow to recognise the opportunities to reach a highly engaged audience
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We expect every agency in India to be aware of Brandie in the coming year: Pranav Kosuri
The co-founder speaks about the platform, how it operates in the Indian market and what distinguishes it from influencer marketing
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Is Budweiser’s #StrongerTogether campaign ‘messier’ than mural outrage?
The brand offered influencers freebies for a post on helping support staff get inoculated
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ASCI introduces final influencer guidelines, launches ASCI.Social
Guidelines to be implemented starting 14 June
Opinion: I am ugly, and that’s ok
Something is rising in cyberspace – it’s big, it’s surprising and it’s ugly.
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