Apr 08, 2022

We expect every agency in India to be aware of Brandie in the coming year: Pranav Kosuri

The co-founder speaks about the platform, how it operates in the Indian market and what distinguishes it from influencer marketing

Jul 19, 2021

Is Budweiser’s #StrongerTogether campaign ‘messier’ than mural outrage?

The brand offered influencers freebies for a post on helping support staff get inoculated

May 28, 2021

ASCI introduces final influencer guidelines, launches ASCI.Social

Guidelines to be implemented starting 14 June

Dec 11, 2019

Opinion: I am ugly, and that’s ok

Something is rising in cyberspace – it’s big, it’s surprising and it’s ugly.

Sep 27, 2019

'Consumers are trusting influencers lesser': IPG study

IPG Group's MD, Terry Peigh, reveals findings from the 'New Realities' report

Jul 19, 2019

Instagram ditches 'likes': Pros and cons for influencers

Digital marketers across Asia welcome the move, but say it won't make waves in the industry.