influencers
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Influencers, credentials please: ASCI draws the line on advice
The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces stricter scrutiny.
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Why B2B influencers are an essential spend for marketers
With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.
Bats, reels, and buys: The new IPL media mix
From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.
65% IPL enthusiasts recall campaigns backed by influencers: Study
59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.
The IPL brand saga: Demonstrating India’s rising soft power
Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head of product at HashFame.
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Can nostalgia-powered marketing make Yas Island India’s go-to getaway?
INSIDE THE AD: Tapping into 'Zindagi Na Milegi Dobara’s' legacy, the entertainment and leisure destination in Abu Dhabi is betting on nostalgia and star power to woo Indian travellers. Will it work?
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