influencers
Creators aren't the destination; they're often a launching point: Edelman’s Tristan Roy
As AI scales, Edelman’s president of Integrated Solutions and Delivery believes that the real battle is protecting trust and originality. In 2026, integration is inevitable, but integrity is not optional.
2026 Outlook: The rise of intentional influence
Havas Red predicts that by 2026, news and influence will be crafted by podcasters, Substack writers and niche creators, not just legacy media.
AWNY announces first global creator economy network
The network was launched with Breakr, a creator agency platform attempting to combat creator economy payment barriers.
The quiet genius behind Taylor Swift’s ‘Life of a Showgirl’
How the most visible pop star in the world embraces the tactics of an introvert.
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Snapchat’s India push fuels fresh battle for creators
With content engagement doubling and Spotlight posts quadrupling, the platform sharpens its India play—testing if AR-led storytelling can rival entrenched platforms.
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Celebrity brand power rises, but endorsements lose momentum
Kroll pegs India’s top 25 celebrities at $2 billion, yet endorsement volumes fall as brands weigh costs, law, and localisation.
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