influencers
AWNY announces first global creator economy network
The network was launched with Breakr, a creator agency platform attempting to combat creator economy payment barriers.
The quiet genius behind Taylor Swift’s ‘Life of a Showgirl’
How the most visible pop star in the world embraces the tactics of an introvert.
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Snapchat’s India push fuels fresh battle for creators
With content engagement doubling and Spotlight posts quadrupling, the platform sharpens its India play—testing if AR-led storytelling can rival entrenched platforms.
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Celebrity brand power rises, but endorsements lose momentum
Kroll pegs India’s top 25 celebrities at $2 billion, yet endorsement volumes fall as brands weigh costs, law, and localisation.
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Indian consumers tilt toward homegrown brands as loyalty drivers shift
58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.
YouTube doubles down on AI, brand deals and creator tools
As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.
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