influencers
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Meta rolls out festive tools for India’s ad market
With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.
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Consumers rewrite the rules — marketers can’t copy-paste anymore
WARC’s 2025 global trends report warns: fractured spending, AI agents, and creator-led discovery are reshaping brand strategy playbooks.
Influencers versus employees: Who builds brand equity better?
Socxo's CMO explains when to use advocacy, when to go for scale – and why smart marketers use both.
Influence, interrupted: How India’s creator economy grew up
From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.
From star power to feed power: Who sells more?
India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural relevance, notes Dot Media’s head of business strategy.
Amazon’s Beautyverse blends content, commerce and cart nudges
With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.
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