creators
The emotional connection: A new normal in influencer marketing
Brand recall tends to be faster and stronger when associated with individuals who have established face value, says The InterMentalist founder.
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India’s big creative pitch: Now streaming to the world
WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?
Bats, reels, and buys: The new IPL media mix
From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.
Snap AR ads are not interruptions; they have become invitations: Resh Sidhu
The global director of Arcadia AR Creative Studio says AR is a powerful engagement tool, with four out of five brands on Snap seeing significant results.
Localisation is key to Indian community’s creativity: Canva’s Cameron Adams
In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in the company’s global strategy.
Amazon India launches Creator Central to streamline influencer content creation
The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.
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