'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.
Watch the campaign conceptualised by Taproot Dentsu here
2019 should hopefully put Rishabh Pant into the coveted league of brand ambassadors.
Watch the film conceptualised by the in-house team at Star
Allegations were made against Johri while he was at Discovery
Brand India is fragile. Handle with care as the example of India Women Cricket Captain Harmanpreet Kaur shows.
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