cricket

Apr 07, 2021

Ad Club debate: 'The IPL is great but isn’t equal to Indian cricket'

At The Advertising Club's 'Vice and Versa', IPG Mediabrands India's CEO Shashi Sinha debated with sports journalist Boria Majumdar on whether there is life beyond cricket in Indian sports

Jul 29, 2019

For brands in India, is cricket the ticket, or a sticky wicket?

'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.

Jan 28, 2019

CricketNext takes you to the next level of sports views

Watch the campaign conceptualised by Taproot Dentsu here

Jan 07, 2019

Blog: 2019 is going to be a PANTASTIC year

2019 should hopefully put Rishabh Pant into the coveted league of brand ambassadors.

Jan 03, 2019

Weekend Watch: Dhoni, Pandya get a birds-eye view

Watch the film conceptualised by the in-house team at Star

Oct 15, 2018

#MeToo: COA's statement on Rahul Johri

Allegations were made against Johri while he was at Discovery