cricket
Ad Club debate: 'The IPL is great but isn’t equal to Indian cricket'
At The Advertising Club's 'Vice and Versa', IPG Mediabrands India's CEO Shashi Sinha debated with sports journalist Boria Majumdar on whether there is life beyond cricket in Indian sports
For brands in India, is cricket the ticket, or a sticky wicket?
'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.
CricketNext takes you to the next level of sports views
Watch the campaign conceptualised by Taproot Dentsu here
Blog: 2019 is going to be a PANTASTIC year
2019 should hopefully put Rishabh Pant into the coveted league of brand ambassadors.
Weekend Watch: Dhoni, Pandya get a birds-eye view
Watch the film conceptualised by the in-house team at Star
#MeToo: COA's statement on Rahul Johri
Allegations were made against Johri while he was at Discovery
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