cricket
For brands in India, is cricket the ticket, or a sticky wicket?
'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.
CricketNext takes you to the next level of sports views
Watch the campaign conceptualised by Taproot Dentsu here
Blog: 2019 is going to be a PANTASTIC year
2019 should hopefully put Rishabh Pant into the coveted league of brand ambassadors.
Weekend Watch: Dhoni, Pandya get a birds-eye view
Watch the film conceptualised by the in-house team at Star
#MeToo: COA's statement on Rahul Johri
Allegations were made against Johri while he was at Discovery
Blog: How stigmatising Harmanpreet Kaur is hurting Brand India
Brand India is fragile. Handle with care as the example of India Women Cricket Captain Harmanpreet Kaur shows.
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