cricket

Jul 01, 2025

MS Dhoni moves to trademark 'Captain Cool' moniker

The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.

May 19, 2025

Goafest 2025 reveals line-up of industry leaders and celebrities for the show

The festival to feature over 60 speakers across 35 sessions and 20 masterclasses from the advertising, media, and marketing world.

Apr 23, 2025

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

INSIDE THE AD: IPL ad clutter is real—this Google campaign dodges it with snackable trivia, UI smarts, and a behavioural nudge, not nostalgia.

Apr 17, 2025

Bats, reels, and buys: The new IPL media mix

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.

Apr 15, 2025

Match over, ads on: How YouTube gets IPL fans to keep scrolling

As cricket pivots to nonstop content, Shubha Pai of YouTube Sales and Solutions, Google India, urges brands to rethink IPL playbooks across screens, formats, and fandoms.

Apr 11, 2025

Baddie on a bike: Travis Head takes the bypass

Uber Moto’s IPL stunt taps cricket's cult-like grip, rolling culture, rivalry, and chaos into a social-first, anti-hero caper.