cricket

Jul 29, 2019

For brands in India, is cricket the ticket, or a sticky wicket?

'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.

Jan 28, 2019

CricketNext takes you to the next level of sports views

Watch the campaign conceptualised by Taproot Dentsu here

Jan 07, 2019

Blog: 2019 is going to be a PANTASTIC year

2019 should hopefully put Rishabh Pant into the coveted league of brand ambassadors.

Jan 03, 2019

Weekend Watch: Dhoni, Pandya get a birds-eye view

Watch the film conceptualised by the in-house team at Star

Oct 15, 2018

#MeToo: COA's statement on Rahul Johri

Allegations were made against Johri while he was at Discovery

Aug 06, 2018

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Brand India is fragile. Handle with care as the example of India Women Cricket Captain Harmanpreet Kaur shows.