sports marketing
Spikes Asia 2016: 'It is important for all sports teams to operate like brands': Valencia CF's Peter Draper
Iris Worldwide's Grant Hunter and Ross Henderson were joined by Valencia CF's Peter Draper to discuss how 'the game has changed'
Pratap Bose and Mandeep Malhotra’s outfit targets mid-June launch
Seek to build integrated ‘conglomerate of agencies’ with partnerships, acquisitions; launch team of 40 taking shape with ‘media’ services at the core
We need to educate players more, that sponsors are very much part of the package’: Marcel Desailly
At a session hosted by Visa CMO Kevin Burke, the focus was on why sports brings out the best in marketers
Goafest 2012: "Passion is very personal, and intense," says Simon Wardle
Simon Wardle, chief strategy officer, Octagon explained the company's Passion Drivers philosophy for understanding sports fans better in his session at Goafest 2012
Innocean launches sports marketing vertical
Tarun Chaudhry moves in from Dentsu India to head the new vertical.
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