sports marketing
‘We want to build some FOMO’: Wimbledon’s CMO on creativity, traditions and innovation
Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.
Under Armour's latest campaign with Neeraj Chopra highlights the paybacks of persistence
Tushar Goculdas, managing director of Underdog Athletics, chats to Campaign about what it takes to craft a brand ambassador-centric marketing strategy, the launch of the new 'Zidd' campaign, and why he's keen to build a brand that champions athletes with authenticity.
Making a play for regional sports leagues with social media marketing
While regional sports leagues are becoming common in India, its success can be majorly attributed to leveraging social media to reach out to the fans
Coca-Cola India backs women’s hockey in new CSR initiative
The brand has committed to providing specialised training, nutrition, and equipment to women hockey players at the domestic league level.
30% of women are actively following the IPL 2024: New report
The new report also found that most viewers of the IPL only recall three to five brands during a singular match.
Kohli, Dhoni and Ronaldo among India's favourite sportsmen: Ormax report
The report also found that nearly 48% of the population—678 million people—are sports enthusiasts in India
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