With a multitude of entertainment options, the 130-year old club has a fight on its hands to keep consumers—especially millennials—interested in the club, says executive director Donna-Maria Cullen
Spikes Asia 2016: 'It is important for all sports teams to operate like brands': Valencia CF's Peter Draper
Iris Worldwide's Grant Hunter and Ross Henderson were joined by Valencia CF's Peter Draper to discuss how 'the game has changed'
Seek to build integrated ‘conglomerate of agencies’ with partnerships, acquisitions; launch team of 40 taking shape with ‘media’ services at the core
At a session hosted by Visa CMO Kevin Burke, the focus was on why sports brings out the best in marketers
Simon Wardle, chief strategy officer, Octagon explained the company's Passion Drivers philosophy for understanding sports fans better in his session at Goafest 2012
Tarun Chaudhry moves in from Dentsu India to head the new vertical.
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