sports marketing
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Bisleri International partners with Tata Women’s Premier League for two seasons
As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.
Brands must back women’s sport’s future, not just fame
The next era of Indian sports marketing will be shaped not by post-victory endorsements, but by brands investing early—before medals, fame and full stadiums arrive.
From billboards to reels: How athletes became the medium
As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling that trades visibility for emotional relevance.
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MS Dhoni moves to trademark 'Captain Cool' moniker
The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.
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IPL ads: High stakes, low recall, and smarter plays
As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.
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How ASICS India is turning footprints into funnel metrics
From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
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