sports marketing

Jul 15, 2024

‘We want to build some FOMO’: Wimbledon’s CMO on creativity, traditions and innovation

Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.

Jul 02, 2024

Under Armour's latest campaign with Neeraj Chopra highlights the paybacks of persistence

Tushar Goculdas, managing director of Underdog Athletics, chats to Campaign about what it takes to craft a brand ambassador-centric marketing strategy, the launch of the new 'Zidd' campaign, and why he's keen to build a brand that champions athletes with authenticity.

Jun 26, 2024

Making a play for regional sports leagues with social media marketing

While regional sports leagues are becoming common in India, its success can be majorly attributed to leveraging social media to reach out to the fans

May 08, 2024

Coca-Cola India backs women’s hockey in new CSR initiative

The brand has committed to providing specialised training, nutrition, and equipment to women hockey players at the domestic league level.

Apr 14, 2024

30% of women are actively following the IPL 2024: New report

The new report also found that most viewers of the IPL only recall three to five brands during a singular match.

Mar 21, 2024

Kohli, Dhoni and Ronaldo among India's favourite sportsmen: Ormax report

The report also found that nearly 48% of the population—678 million people—are sports enthusiasts in India