sports marketing

Jul 19, 2022

Tottenham Hotspurs rides digitalisation, personalisation to retain fans

With a multitude of entertainment options, the 130-year old club has a fight on its hands to keep consumers—especially millennials—interested in the club, says executive director Donna-Maria Cullen

Sep 22, 2016

Spikes Asia 2016: 'It is important for all sports teams to operate like brands': Valencia CF's Peter Draper

Iris Worldwide's Grant Hunter and Ross Henderson were joined by Valencia CF's Peter Draper to discuss how 'the game has changed'

May 13, 2015

Pratap Bose and Mandeep Malhotra’s outfit targets mid-June launch

Seek to build integrated ‘conglomerate of agencies’ with partnerships, acquisitions; launch team of 40 taking shape with ‘media’ services at the core

Jun 16, 2014

We need to educate players more, that sponsors are very much part of the package’: Marcel Desailly

At a session hosted by Visa CMO Kevin Burke, the focus was on why sports brings out the best in marketers

Apr 22, 2012

Goafest 2012: "Passion is very personal, and intense," says Simon Wardle

Simon Wardle, chief strategy officer, Octagon explained the company's Passion Drivers philosophy for understanding sports fans better in his session at Goafest 2012

Feb 18, 2011

Innocean launches sports marketing vertical

Tarun Chaudhry moves in from Dentsu India to head the new vertical.