Avilash Chakraborty joins Carat as AVP - strategy

Moves from Zitron Digital

Jul 20, 2021 05:51:00 AM | Article | Campaign India Team

Carat has announced the appointment of Avilash Chakraborty as associate vice president - strategy.
Chakraborty will report to Anita Kotwani, CEO, Carat India and will lead the communication strategy for the agency, nationally.
He moves after an entrepreneurial stint as co-founder of Zitron Digital prior to which he was senior manager and lead - brand partnerships and innovations at National Geographic. 
Kotwani said, “Avilash brings with him a wealth of experience across creative, media and content. As we drive growth for Carat India, we needed to bring in talent that can truly transform the agency offering, and drive integrated communication planning. Avilash, with his strong strategic bent of mind and diverse experience, will work with the newly formed central strategy function at Carat and lead communication planning for the agency. I am truly excited to have him as part of the Carat family."
Chakraborty added, “Touted to be the world’s first media agency, Carat is a powerhouse when it comes to some of the best-in-class strategic frameworks, brand planning products, and proprietary audience insight tools that exist in the market today. Moreover, the tight-knit integrated ecosystem of dentsu India across media, digital, performance, OOH, marketing effectiveness and creative agencies, make it perfectly poised to cater to the ever dynamic and agile marketing needs of clients. I am looking forward to being a part of Carat’s growth story under Anita’s leadership in India and partnering with clients in placing their brands at the helm of culture, consumer, and context.”
In a career spanning 13 years he has also worked with JWT, Y&R, Cheil and Mindshare.