Campaign India Team
Apr 02, 2024

24 hours with...Mehul Gupta

Catch up with Mehul Gupta, co-founder and CEO of SoCheers, as he takes us through a day in his life.

24 hours with...Mehul Gupta
Name: Mehul Gupta
Job: Co-founder and CEO at SoCheers
Professional mantra: Work towards the goal, but make sure the journey is fun.
Personal mantra: You will be where you're supposed to be at the right place at the right time. Trust the process.
 
7:30-8:15 AM: I wake up to my daughter announcing that the sun is out and it's "wakie-wakie" time, followed by my morning coffee, some relaxing music, and no phone. 
 
8:15-9:30 AM: A quick 15-minute phone catch-up, followed by a morning fitness routine that includes power yoga, breathing exercises, and meditation.
 
10:30 AM-1:00 PM: I reach the office and get started on my focused tasks for the day. I prefer to do my thinking, planning, and strategic input meetings before lunch, as it enables me to get all the creative parts of my job done before I get into the management side of things. 
 
1:00-2:30 PM: I'm always in work mode during the workday, so my lunchtime also involves work discussions and talks. I'm usually chatting with some of our peers or team members about a project or another. This time usually helps me understand any blockers or problems that I may need to address.  
 
2:30-6:00 PM: Internal meetings, external meetings, or anything that needs my managerial attention fit into these slots. This is usually the best time to get my intervention on the more execution-oriented side of our business. 
 
6:00-8:00 PM: I try to wrap up work as early as possible, although calls, meetings, and traffic may sometimes seep into this time. If I've managed to get free early, I like taking my daughter to parks or beaches and spending some time getting fresh air. I also enjoy indulging in some sports—badminton and tennis are my go-tos. 
 
8:00-10:00 PM: Unwinding time with the family. Recapping the day's highlights, we like to sit around and share things with each other, followed by dinner and then a bedtime routine for my daughter. I think this is the best part of my day when we read books, listen to stories, and talk about plans we have for the next day or the weekend. 
 
10:00-11:00 PM: I like to unwind at the end of the day with a Kindle, mentally planning my next day, or sometimes just catching up on some TV content. I follow Formula One (F1), so my weekend evenings are usually dedicated to that. Over the weekends, I try to fit in a boys' night, a party night, and some fun activities with my daughter.

 

Source:
Campaign India

Related Articles

Just Published

23 hours ago

Should agencies ditch CVs when hiring creatives?

By sticking to traditional recruitment methods, agencies are failing to attract a diverse, digitally native talent pool. How much or little is the industry evolving its hiring practices to adapt to modern times and needs?

23 hours ago

Rohit Ohri retires from FCB

Ohri spent eight years at the helm of FCB Group India before being elevated to FCB global partner, and worked closely with global CEO, Tyler Turnbull.

1 day ago

The role of personalised marketing in a changing ...

As marketing budgets in the restaurant industry have increased—from roughly around 8% to as much as 20% of overall spending—Emerald Dreams' partner notes that the focus has shifted from creativity alone to relevance.

1 day ago

India tops Effie Asia Pacific with 34 wins

The Womb won the 'APAC independent agency of the year' award.