Campaign India Team
Mar 15, 2024

Pick of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website. This week, Mullen Lintas' Future Generali film stands out by going beyond the noise of International Women's Day campaigns, and shedding light on hidden biases ingrained in insurance policies that we tend to take for granted

Pick of the Week: Work that wowed us

Campaign India's editorial team has picked their favourite campaign from those published on the website during the week.

 

This week, we picked just one campaign from the six we covered, of which five were International Women's Day campaigns- each one brilliant and making a strong point.  

 

Future Generali (conceptualised by Mullen Lintas)

This one with its trigerring visuals of women's names being replaced with a tag of their spouse's names '+1' definitely grabbed eyeballs and raised eyebrows. With its dry and on point humour, the campaign hit home without sounding preachy, on how its equally absurd to add women as ‘+1s’ in men’s health insurance policies.

 

Source:
Campaign India

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