Effie Asia Pacific has announced the appointment of Anupriya Acharya, South Asia, CEO, Publicis Groupe, as the head of the jury for 2023.
She will be responsible for selecting effective campaigns across the APAC region.
Dennis Perez, digital marketing, media and commerce lead, Unilever, has also been appointed as the jury head.
Acharya said, “It’s a great honour to be a head of the jury for the APAC Effie Awards 2023. The APAC Effies is the gold standard for brand ideas that can withstand the test of the market and bring in true business results. Advertising is undergoing a massive shift; brands are reinventing how they engage with consumers – be it in their authenticity or the way they use technology. The APAC region has some of the best use cases of this change and I look forward to seeing some of this exciting work.”