Anant's Blog: Thank you, Dhoni

A few weeks ago, we wrote about Dhoni and his 31 brand endorsements.Yup, that's right. Thirty one.That's got to be insane. Surely there were communication ideas that could work without using MSD.Probably be a lot cheaper than using the cricketer.And, considering the performance of the Indian team, a lot more cost-effective as well. For those who jumped on to the cricketer-as-a-celeb-brand-ambassador bandwagon late, woe betide you.

by Campaign India Team