Advertising Media PR Marketing Digital In-Depth
Vinita Bhatia
Apr 15, 2025

AI, PR, and the battle for relevance: Archetype’s big bet

With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.

With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.

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