Advertising Media PR Marketing Digital In-Depth
Vinita Bhatia
Apr 15, 2025

AI, PR, and the battle for relevance: Archetype’s big bet

With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.

With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

3 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Dentsu bets on podcasting as India’s audio market matures

4 Dentsu bets on podcasting as India’s audio market matures

Google plugs into India’s quick commerce ad rush

5 Google plugs into India’s quick commerce ad rush

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

7 Micro-influencers, major shifts: India’s new marketing frontier

From patriotism to purpose: Brands mark Independence Day

8 From patriotism to purpose: Brands mark Independence Day

Blog: Har ghar tiranga made easier

9 Blog: Har ghar tiranga made easier

From milk runs to makeovers: India’s subscription shift

10 From milk runs to makeovers: India’s subscription shift

Related Articles

89% of CMOs predict growth in their marketing budgets: Dentsu report
Marketing
Nov 22, 2024
Campaign India Team

89% of CMOs predict growth in their marketing ...

OpenAI inks multi-year content deal with News Corp
Media
May 27, 2024
Staff Reporters

OpenAI inks multi-year content deal with News Corp

OpenAI strikes deal with Reddit to scrub content for ChatGPT
Media
May 21, 2024
Reem Makari

OpenAI strikes deal with Reddit to scrub content ...

OpenAI appoints agency to global media account
Advertising
Aug 07, 2025
Shauna Lewis

OpenAI appoints agency to global media account

Just Published

Spotify tunes up for programmatic advertising push
Advertising
21 hours ago
Vinita Bhatia

Spotify tunes up for programmatic advertising push

With The Trade Desk tie-up and new AI tools, the streaming platform positions premium audio as a measurable, scalable rival to social and video.

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others
The Work
21 hours ago
Campaign India Team

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Cheil India’s musical push for Galaxy F36 5G makes AI sound playful and personal—but leaves older consumers out of the chorus.

AI storm: Will agencies sink or soar?
Opinion
21 hours ago
GS Shridhar

AI storm: Will agencies sink or soar?

With Meta promising near-automatic campaigns, agencies face a reckoning: adapt AI as partner, or risk being sidelined by platforms.

Cindy Rose’s debut message to WPP staff: ‘Super-excited’ but won’t ‘sugar-coat’ challenges
Advertising
21 hours ago
Gideon Spanier

Cindy Rose’s debut message to WPP staff: ‘Super-exci...

New CEO invited staff to a global town hall on September 4 in a video address.