Advertising Awards Partner Content
Mitaksh Jain
Jun 30, 2025

Aalap Desai: Collaboration and celebration are key to India’s Cannes success

tgthr.’s co-founder and chief creative officer reveals the secrets to winning ideas, the untapped power of Indian narratives, and why Cannes Homecoming signals a new era of collective recognition.

Aalap Desai, co-founder and chief creative officer, tgthr.

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