AiVANTA expands business to Dubai

Mumbai-based MarTech player AiVANTA has expanded its business to Dubai, increasing its focus on the Middle-East region. According to AiVANTA, this expansion aligns with UAE's digitalisation agenda and will help it offer its MarTech solutions to brands from this highly tech-savvy region.

The Government of UAE, under its 'UAE Digital Economy Strategy' plans to substantially increase the contribution of digital economy to country's non-oil GDP. Under this, the government plans to prioritise the use of AI and AI-powered solutions to bring business transformation across sectors and also deliver high satisfaction to citizens.

Founded by Karan Ahuja, Rupak Shah, Rajesh Grover, and Rajat Tyagi in 2023, AiVANTA delivers hyper-personalised and localised video solutions for brands. Powered by its AI-driven video platform, its video solutions aim to enhance customer engagement and drive conversions.

Integrating with CRMs, marketing automation, and CPaaS tools, AiVANTA aims to help enterprises optimise their customer engagement and maximise its impact across the customer lifecycle.

AiVANTA already services a few marquee clients in UAE including the banking and financial services (BFSI) organisations in Al-Wathba, Abu Dhabi. Recently, it also partnered with Aster Healthcare in Dubai.

The company's video platform supports creating multilingual and culturally relevant content to address the needs of the culturally diverse population of UAE, according AiVANTA. The company's AI-powered video platform is used by organisations from banking, insurance, healthcare, and telecom brands.

For banks, it helps deliver tailored financial insights, insurers can use it to deliver personalised policy updates to customers, healthcare clients use it for patient education, and telecommunications clients use it to improve customer interactions. Some of its clients include ICICI Bank, Bajaj Allianz, Canara-HSBC, Tata Mutual Funds, Ajax Engineering, and Aster Healthcare.

Karan Ahuja, co-founder and CEO, AiVANTA, said, “This expansion allows us to collaborate with companies in a dynamic market and demonstrate how AI-powered videos can transform customer engagement. We build in India but build for the world. Dubai's multi-ethnicity allows us to expand our multilingual offerings.”

In January this year, AiVANTA partnered with UnScript, an AI-led content automation and avatar technology provider to offer AI-driven video solutions to enterprises. In the same month, the company also launched IMPACT, an all-in-one platform that promises to enhance business communication through hyper-personalised AI video solutions produced at scale.