Atifa Silk
Jul 23, 2015

Partner Content: ‘Brands are particularly interested in how they can use tech to engage and provide better service'

Steven Chang, corporate vice-president of Tencent, on what clients want going beyond advertising, and the Chinese consumer

Campaign caught up with Steven Chang, corporate vice-president of Tencent, on the sidelines of the Cannes Lions International Festival of Creativity 2015.

Chang notes in this video interview how selling a car on the internet isn’t about doing just that. It can also be about supporting the sale with providing the consumer with a financial investment option, he points out.

View the video for more.

(Partner content.)

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Spotify expands access to its ad inventory with ...

Streamer confirms rollout following its upfronts earlier this year.

8 hours ago

Indegene buys BioPharm for $106 million to boost ...

The Omnicom Health Group company’s acquisition will help the Indian firm’s adtech capabilities at a time of increasing disruption in the pharmaceutical sector.

8 hours ago

Gen X: The bridge generation will drive $5.7 ...

Born between 1965 and 1980, the trillion-dollar consumer cohort still flies under the marketing radar—despite Asia housing 61% of them, with China alone at 37%.

8 hours ago

Grey’s global CEO Laura Maness departs

The role will not be replaced. Maness announced her exit at a town hall in New York.