Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 23, 2015
Partner Content: ‘Brands are particularly interested in how they can use tech to engage and provide better service'
Steven Chang, corporate vice-president of Tencent, on what clients want going beyond advertising, and the Chinese consumer
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
+(900+x+600+px)+(2).jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Marketing
12 hours ago
From billboards to reels: How athletes became the ...
As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling that trades visibility for emotional relevance.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
14 hours ago
Why Dentsu’s next buyer can’t look like Havas or ...
Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, because that model is exactly what Dentsu is trying to leave behind.
Media
14 hours ago
Duplication blindness: Why India urgently needs ...
The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.
Advertising
14 hours ago
Dreams, detours and doorsteps: Housing.com’s ...
Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.
