Campaign caught up with Steven Chang, corporate vice-president of Tencent, on the sidelines of the Cannes Lions International Festival of Creativity 2015.
Chang notes in this video interview how selling a car on the internet isn’t about doing just that. It can also be about supporting the sale with providing the consumer with a financial investment option, he points out.
View the video for more.
(Partner content.)
Jul 23, 2015
Partner Content: ‘Brands are particularly interested in how they can use tech to engage and provide better service'
Steven Chang, corporate vice-president of Tencent, on what clients want going beyond advertising, and the Chinese consumer
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
+(900+x+600+px)+(2).jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 hour ago
Safe is passé, risk-taking is in
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
Advertising
3 hours ago
The future belongs to the curious
In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
4 hours ago
Inside PHD’s playbook: Why in-housing and empathy ...
By treating in-housing as collaboration, not competition, PHD is reframing agency relationships through trust, empathy, and tech-enabled adaptability amid industry consolidation.
Advertising
6 hours ago
Clash of the generations
In Two Minds: With three generations in one office, agency leaders are challenged to design spaces where ambition isn’t one-size-fits-all, but one-size-fits-now.
