Partner Content: ‘Brands are particularly interested in how they can use tech to engage and provide better service'

Steven Chang, corporate vice-president of Tencent, on what clients want going beyond advertising, and the Chinese consumer

Jul 23, 2015 11:48:00 AM | Video | Atifa Silk

Campaign caught up with Steven Chang, corporate vice-president of Tencent, on the sidelines of the Cannes Lions International Festival of Creativity 2015.

Chang notes in this video interview how selling a car on the internet isn’t about doing just that. It can also be about supporting the sale with providing the consumer with a financial investment option, he points out.

View the video for more.

(Partner content.)