Atifa Silk is brand director of Campaign Asia-Pacific
The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.
Just weeks before resigning as WPP chief, Martin Sorrell talked with Campaign Asia-Pacific about his vision for the holding company he built.
The visionary computer scientist talks about why thinking machines and pixels stand to change everything
Steven Chang, corporate vice-president of Tencent, on what clients want going beyond advertising, and the Chinese consumer
Scathingly sanguine about the financial woes of lesser teams, casually chauvinistic and claiming to open doors for governments, the F1 supremo pulls no punches in this interview with Campaign Asia-Pacific brand director Atifa Silk.
"China and India will record the strongest ad spend growth among the BRIC countries"
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