Frodoh appoints Chirag Bhatia as national head of sales

Frodoh has appointed Chirag Bhatia as national head of sales, tasking him with leading the company’s nationwide sales strategy, expanding client relationships and supporting business growth across India. The appointment follows a period of rapid scale for the AdTech firm as it works to strengthen its position and broaden its suite of end-to-end advertising solutions.

Bhatia brings more than 23 years of experience across digital media, AdTech and marketing technology. His previous roles span leadership positions at Channel Factory, DDB Mudra Group, Meta, Adobe, Yahoo, ibibo Group and The Times of India. His background covers digital advertising, programmatic and performance marketing, account management and partner ecosystem development. Over the years, he has led large teams, built sales operations and driven market expansion for brands including Toyota, TTK Prestige, Infosys, Flipkart Ads and HDFC Mutual Funds.

According to Russhabh R Thakkar, founder and ceo, Frodoh, Bhatia’s appointment reinforces the company’s focus on scaling its business and deepening client partnerships. Thakkar stated that Bhatia’s experience in building and managing sales organisations makes him well suited to support Frodoh’s next phase of growth and value creation.

Commenting on his new role, Bhatia said he sees the move as an opportunity to contribute to Frodoh’s efforts in the connected TV space. He added that the company’s ambition to shape the CTV industry aligns with his interest in developing high-performing teams and driving strategic expansion. Bhatia noted that he aims to strengthen client relationships and deliver results across regions.