Advertising Media Marketing Digital In-Depth
Rahat Kapur
Mar 07, 2025

'Creativity is not bound by age, it only evolves with experience': Atifa Silk on redefining success in a youth-obsessed industry

Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over 50 awards.

Haymarket Media's managing director for Asia, Atifa Silk.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

4 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Brands must back women’s sport’s future, not just fame

5 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

6 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Bingo! turns ‘Big No’ into its boldest punchline yet

9 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

10 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Related Articles

Haymarket celebrates milestones in diversity, climate action, and employee engagement in new Impact Report
Advertising
Jul 31, 2025
Staff Reporters

Haymarket celebrates milestones in diversity, ...

50 over 50 2025
Advertising
Jan 15, 2025

50 over 50 2025

Ashish Bhushan joins Haymarket Media Group as country head in India
Advertising
Dec 02, 2024
Campaign India Team

Ashish Bhushan joins Haymarket Media Group as ...

Haymarket’s inaugural Global Impact Report reveals sustainability progress
Advertising
Jul 25, 2024
Staff Reporters

Haymarket’s inaugural Global Impact Report reveals ...

Just Published

McCann hits the right note with Hero Splendor’s life symphony
The Work
1 hour ago
Campaign India Team

McCann hits the right note with Hero Splendor’s ...

Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.

Global media inflation to hit decade low, APAC markets stabilise
Advertising
3 hours ago
Staff Reporters

Global media inflation to hit decade low, APAC ...

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.

Museum of Solutions launches ‘Playground of Possibilities’ celebrating children’s imagination
Advertising
4 hours ago
Campaign India Team

Museum of Solutions launches ‘Playground of ...

It spotlights play as the spark for curiosity, creativity, and problem-solving.

DSP Mutual Fund launches ‘No More’ campaign for smarter investing
Advertising
4 hours ago
Campaign India Team

DSP Mutual Fund launches ‘No More’ campaign for ...

DSP Mutual Fund introduces ‘No More’, an investor education initiative highlighting the risks of impulsive financial decisions.