Whether you were in Goa or not, it's been a long weekend.
Cure your hangover from the weekend, and get ready to 'spark brilliance' with this film from Nike which has been conceptualised by Wieden & Kennedy Amsterdam.
The film features French footballer Blaise Matuidi, who recalls the spark of football brilliance that ignited his passion for the game in a new ad for Nike.
It opens on a young Matuidi glimpsing a well-struck volley by the former PSG star Jay-Jay Okocha on TV. This is the catalyst for Matuidi, who is shown progressing from playground to the international stage as a member of the French squad. The 90-second ad first aired on TV in France and was then promoted around the world on digital channels.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions.