Kiku Sharda asks users to Tide through stained fabric

Watch the film here

Feb 03, 2023 05:30:00 PM | Video | Campaign India Team Share - Share to Facebook

Tide has launched a campaign titled ‘Khachak Khuchak Chod Do’ (leave all the brushing) featuring comedian Kiku Sharda. The film showcases him grooving to a hook step while he asks consumers to adopt an easier way of getting rid of stains. 
 
In the form of a music video, Sharda is seen dancing and asking consumers to leave all the rigorous washing of clothes by hand, to remove stains like gravy, oil and mud. Through the same song, he conveys that Tide is all that’s needed to remove tough stains and asks consumers to say goodbye to them.
 
The campaign is running across the brand’s social media channels, including YouTube, Instagram, and Facebook. 
 
Sharat Verma, chief marketing officer, P&G India and vice president and fabric care head for P&G Indian subcontinent said, “Tide is known for its quirky and fun advertising which is in sync with pop culture. Our messaging is focused on Tide’s core benefit of whiteness and stain removal while adding a bit of humour to the, sometimes, mundane chore of laundry. Taking this further, Tide has launched the music video ‘Khachak Khuchak’ which uses the sound of scrubbing to bring to life Tide Double Power’s benefit of outstanding stain removal and whiteness without scrubbing.”
 

RELATED ARTICLES

Spotify tunes its listener’s mood

7 months ago| video

Spotify tunes its listener’s mood
Ayushmann Khurrana gets a suitable Titan Eyeplus by asking the right questions

7 months ago| video

Ayushmann Khurrana gets a suitable Titan Eyeplus by asking the right questions
Protinex makes Indians take the #ProteinPledge

8 months ago| video

Protinex makes Indians take the #ProteinPledge