Horlicks urges twice-a-day consumption with 'Food Science' promise

GSK Consumer Healthcare has rolled out a TVC for Horlicks conceptualised by J. Walter Thompson.
 

A lady chops fruits at home as the clock signals five mintues past five. Her son rushes into the room and hurriedly declares that he is leaving for his tuition. She places some fruits and cookies on a plate and asks him to eat it before leaving. The frame freezes, while a nutritionist enters the frame and makes the the 'Food Science' pitch, urging viewers to give their kids Horlicks twice a day. The film ends as the young boy drinks his mug and a voice over reiterates the message.
 

Tanurupa Pal, VP and executive creative director, J. Walter Thompson, said, “Children develop a natural preference for foods they enjoy the most, so the challenge for a mother is to make healthy choices appealing.This new communication for Horlicks has been designed to ensure that mothers understand that Horlicks has the best of food and science and thus convince them to give their child that second cup of Horlicks in the day.”
 

The campaign will straddle print, TV and digital.
 

Credits

 

Client: GSK Consumer Healthcare (Horlicks) 

Creative agency:  J Walter Thompson Delhi      

National creative director: Tista Sen

Executive creative director: Tanurupa Pal

Business director: Subho Sengupta

Creative director: Rattan Jyot

Account management: Sharad Phalgun, Yaman Gogia

Production house: Storytellers

Director (film): Arun Gopalan

Media planning: Group M / Mindshare

Languages: Tamil, Bengali, Hindi, Kannada, Telugu, Malayalam, Oriya, Assamese