Advertising The Work
Campaign India Team
Apr 29, 2025

Horlicks puts mischief back on the growth chart

In a world chasing report cards, its new campaign, created by FCB Neo, argues that curiosity—and a little rebellion—are the real success metrics.

In a world chasing report cards, its new campaign, created by FCB Neo, argues that curiosity—and a little rebellion—are the real success metrics.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apollo Tyres replaces Dream11 as Team India jersey sponsor

1 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

2 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

3 Nike flips the script: From action to intention

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

4 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

7 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

9 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

10 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Related Articles

FCB Group India rebrands as FCB India
Advertising
Apr 16, 2025
Campaign India Team

FCB Group India rebrands as FCB India

FCB India goes solo in WARC’s Global Good parade
Advertising
Apr 15, 2025
Campaign India Team

FCB India goes solo in WARC’s Global Good parade

Hindustan Unilever announces leadership changes, appoints new executive director
Advertising
Apr 25, 2024
Campaign India Team

Hindustan Unilever announces leadership changes, ...

Horlicks celebrates thinking and grit of a girl in a tricky situation
The Work
Sep 14, 2020
Campaign India Team

Horlicks celebrates thinking and grit of a girl in ...

Just Published

MRUCI greenlights readership survey pilot amid leadership change
Advertising
6 hours ago
Campaign India Team

MRUCI greenlights readership survey pilot amid ...

Vikram Sakhuja is elected as the non-profit’s chairman, Dhruba Mukherjee named vice-chairman

Travel signals redefined as India becomes advertisers’ new test market
Advertising
7 hours ago
Vinita Bhatia

Travel signals redefined as India becomes advertiser...

Unpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink digital spends.

Indian consumers tilt toward homegrown brands as loyalty drivers shift
Marketing
8 hours ago
Campaign India Team

Indian consumers tilt toward homegrown brands as ...

58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.

Romance, rings and a remix: Indriya flips the script
Advertising
8 hours ago
Campaign India Team

Romance, rings and a remix: Indriya flips the script

Indriya’s festive campaign with Aditi Rao Hydari and Siddharth blends intimacy, jewellery and a reimagined classic, rethinking how brands frame modern romance.