healthcare
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Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing
The Omnicom Health Group company’s acquisition will help the Indian firm’s adtech capabilities at a time of increasing disruption in the pharmaceutical sector.
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Consumer health giant Kenvue begins global agency review
The review is intended to “reduce complexity, improve execution and accelerate growth,” says a company spokesperson.
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Aiming to bridge India’s healthcare engagement gap, Tribes and Medulla launch Capsule
The healthcare-first experiential agency promises compliance-led campaigns that balance scientific rigour with scale.
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When MRI becomes a marketing brief
Siemens Healthineers’ ‘Knowing is Comforting’ campaign tackles Scanxiety by demystifying diagnostic scans through regional storytelling and tech-driven patient reassurance.
Prominent India-based healthcare agency, Medulla Communications, launches APAC expansion
Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its existing core business in India.
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Why’s that commuter wearing a helmet here?
Fortis Mumbai’s quirky brain health campaign urges Mumbaikars to rethink helmets—not for traffic, but for everyday mental well-being.
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