healthcare
When the care stops showing up
Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.
Haleon and WPP collaborate to launch HealthNxt initiative in India
It aims to bridge gaps in healthcare access, using technology and partnerships to empower consumers in India.
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Love Depot: Premiumisation set to ignite sexual wellness category
Two years after starting operations, the TTK Healthcare division is gaining a toehold in this evolving market, by embracing digital trends and education.
Navigating PR in healthcare: Balancing regulation, transparency, and trust
Pepper Communications' executive director says healthcare PR is a tough gig, balancing tricky regulations, transparency, and trust to communicate effectively with stakeholders.
Prescription for success: How marketing is revolutionising India's healthcare industry
Innovative marketing is driving change in the INR 5.4 lakh crore pharmaceutical industry, which spends INR 2,000 crore annually on marketing research for patient care.
Doctor Against Addiction launches campaign to encourage early intervention
The campaign aims to address the issue holistically by wiping out stigmas associated with addiction.
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