healthcare
Prominent India-based healthcare agency, Medulla Communications, launches APAC expansion
Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its existing core business in India.
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Why’s that commuter wearing a helmet here?
Fortis Mumbai’s quirky brain health campaign urges Mumbaikars to rethink helmets—not for traffic, but for everyday mental well-being.
When the care stops showing up
Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.
Haleon and WPP collaborate to launch HealthNxt initiative in India
It aims to bridge gaps in healthcare access, using technology and partnerships to empower consumers in India.
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Love Depot: Premiumisation set to ignite sexual wellness category
Two years after starting operations, the TTK Healthcare division is gaining a toehold in this evolving market, by embracing digital trends and education.
Navigating PR in healthcare: Balancing regulation, transparency, and trust
Pepper Communications' executive director says healthcare PR is a tough gig, balancing tricky regulations, transparency, and trust to communicate effectively with stakeholders.
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