New Sensodyne campaign makes use of Google Assistant to help consumers better protect their teeth.
The group created a bespoke agency unit for the business, according to people with knowledge of the matter.
Mindshare’s chief product officer for South Asia, MA Parthasarathy presented the two cases for the brands from GSK and HUL
Watch the ad film conceptualised by Leo Burnett here
Shortlists in Health & Wellness, Pharma categories announced
Watch the ad film conceptualised by J. Walter Thompson here
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