Campaign India Team
Aug 19, 2022

HDFC Bank unveils 'Vigil Aunty', Lola Kutty's superhero avatar to take on bank fraud

Watch the campaign conceptualised by Kinnect

HDFC Bank has announced a campaign to help digital India take on bank frauds. 

 

Conceptualised by Kinnect, the campaign is based around a central character, Vigil Aunty. Vigil Aunty's wants to lead a movement to get India ‘Freedom from Frauds’. Vigil Aunty is played by VJ Lola Kutty (Anuradha Menon).

 

Along with a film (top) which introduces the character, a microsite has also been created to spread awareness.

 

 

HDFC Bank also released a full page ad across dailies on 18 August to spread more awareness about the same.

 
Source:
Campaign India

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