The Work
Campaign India Team
Aug 19, 2022

HDFC Bank unveils 'Vigil Aunty', Lola Kutty's superhero avatar to take on bank fraud

Watch the campaign conceptualised by Kinnect

HDFC Bank has announced a campaign to help digital India take on bank frauds. 

 

Conceptualised by Kinnect, the campaign is based around a central character, Vigil Aunty. Vigil Aunty's wants to lead a movement to get India ‘Freedom from Frauds’. Vigil Aunty is played by VJ Lola Kutty (Anuradha Menon).

 

Along with a film (top) which introduces the character, a microsite has also been created to spread awareness.

 

 

HDFC Bank also released a full page ad across dailies on 18 August to spread more awareness about the same.

 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

1 Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

Venke Sharma joins Sprinklr after departing from Disney

2 Venke Sharma joins Sprinklr after departing from Disney

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Bisleri India on the hunt for a new creative partner

4 Bisleri India on the hunt for a new creative partner

Jindal Steel celebrates the grit of India in new campaign

5 Jindal Steel celebrates the grit of India in new campaign

FCB India appoints Ashima Mehra as CEO

6 FCB India appoints Ashima Mehra as CEO

IndiGo Airlines opts for online creative pitch

7 IndiGo Airlines opts for online creative pitch

Times Power of Print throws down the gauntlet to ad agencies

8 Times Power of Print throws down the gauntlet to ad agencies

Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

9 Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

Is KFC set to part with Ogilvy India?

10 Is KFC set to part with Ogilvy India?

Related Articles

HDFC Bank gets Nora Fatehi, creates fake brand with an aim to help individuals remain vigilant
Advertising
Jan 23, 2024
Noel D'souza

HDFC Bank gets Nora Fatehi, creates fake brand with ...

Picks of the Week: Work that wowed us
Advertising
Aug 19, 2022
Campaign India Team

Picks of the Week: Work that wowed us

HDFC Bank assigns social media marketing duties to Kinnect
Digital
Aug 28, 2019
Campaign India Team

HDFC Bank assigns social media marketing duties to ...

Campaign India top 50: Part two
Opinion
Dec 27, 2022
Campaign India Team

Campaign India top 50: Part two

Just Published

Nespresso to launch in India by late 2024
Marketing
2 days ago
Campaign India Team

Nespresso to launch in India by late 2024

The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.

Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Advertising
2 days ago
Joseph Arthur

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.

WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1
Advertising
2 days ago
Gideon Spanier

WPP blames Pfizer loss and tech client cuts for ...

In contrast, Publicis, Omnicom and IPG all increased their revenues.

Panasonic nurtures next generation of reporters in India with Kid Witness News
Media
2 days ago
Campaign India Team

Panasonic nurtures next generation of reporters in ...

Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.