The Work
Campaign India Team
Aug 19, 2022

HDFC Bank unveils 'Vigil Aunty', Lola Kutty's superhero avatar to take on bank fraud

Watch the campaign conceptualised by Kinnect

HDFC Bank has announced a campaign to help digital India take on bank frauds. 

 

Conceptualised by Kinnect, the campaign is based around a central character, Vigil Aunty. Vigil Aunty's wants to lead a movement to get India ‘Freedom from Frauds’. Vigil Aunty is played by VJ Lola Kutty (Anuradha Menon).

 

Along with a film (top) which introduces the character, a microsite has also been created to spread awareness.

 

 

HDFC Bank also released a full page ad across dailies on 18 August to spread more awareness about the same.

 
Source:
Campaign India

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