Foodpanda has rolled out a digital campaign consisting of three films conceptualised by Happy mcgarrybowen.
The campaign showcases films featuring a lawyer, police officer (above) and a corporate professional each. Each of them are asked for their opinion about something. The reply is way off as the foodie in them takes over.
Anshul Khandelwal, head of marketing, Foodpanda, said, “Food cravings can strike anyone anywhere and as all foodies would know, the next step is to indulge the craving. That is exactly what these films celebrate- the shared passion for food. We are sure that all foodies around the country will be able to connect with the films and enjoy 'The Crave Party' to the fullest.”
Kartik Iyer, CEO, Happy mcgarrybowen said, “There is a certain innocence, excitement and passion when it comes to people and their love for food. All these emotions come alive when they hit you in the form of a craving. We wanted to capture that moment of a person experiencing an unexpected craving and how Foodpanda with its unbelievable offers is able to satisfy the indulgent need at that moment. Must confess, even making these films was a fun delicious process.”