Red Label's heart-touching film works on the sense of smell

Conceptualised by Ogilvy, the campaign consists of a film which is set on a train. A lady is shown visibly uncomfortable because of a co-passenger. Just then, a blind man walks in. The blind man is checking for the time on his watch when the other asks him the time. As he replies it's 5 pm', the man asks the blind man if he's alone. This question makes the lady more uncomfortable. That's when the man pulls out his flask and pours a cup of tea and offers the duo the same. The lady turns it down, but the blind man accepts it. The lady warns the blind man about accepting a cup of tea from a stranger, to which he responds by stating that he can distinguish between the good and bad by his sense of smell. The film ends with the lady too accepting the cup of tea and the trio conversing with each other.

 

The film was published on YouTube on 27 February.