Campaign India Team
Jul 09, 2015

Foodpanda reiterates relevance with comic mix up

Watch the TVC conceptualised by Percept here

Foodpanda has rolled out a second film as part of its '#DontCallJustInstall' campaign. This went on air on 8 July 2015.
 
Conceptualised by Percept, the film opens at a party, which is later revealed to be a bachelor party. As the party is in full swing, with loud music, a man  rummages through several menus before picking one, and calls up to order five veg pizzas and a 'Bangkok Bachelor Cake'. He gives the address as '19, Ring Road' and asks for quick delivery. The scene shifts to '90, Ring Road', where a delivery man reaches with a 'Bangkok Bachelor Cake' in hand. As he asks for the bachelor boy, he's surprised to see a scene where a prayer meeting in progress. The film shifts back to the party house. All the guests are tired and hungry, waiting for the food to arrive. The 'Panda' steps in. It takes them through the Foodpanda app, which could have helped avoid the confusion.
 
Saurabh Kochhar CEO (India) and CBO (global), Foodpanda, said, “Our constant endeavour at Foodpanda is to curb food ordering ruckus in India. Through the TVCs, we aim to capture the value additions that our services bring to the customer via our app. The availability of an app like ours, not only nicks down the cumbersome task of searching for phone numbers and ordering, but also provide the ease of choosing from a slew of options as per one’s taste and needs."
 
S Suresh, SVP, Percept, said, “Foodpanda wanted to reinforce itself as the go-to place for customers primarily for the diverse options they offer and for the convenience of ordering. To achieve the same, we have tried to create fun commercials through some everyday situations that all foodies will relate to. At a time when we rely on technology for everything, there’s no reason why we should resort to obsolete ways for ordering food."
 
Credits
Client: Foodpanda
Agency: Percept
SVP: S Suresh
Production house: Housefull Movies
Director: Sharat Katariya
 
Source:
Campaign India