Campaign India Team
Sep 06, 2018

Happy mcgarrybowen wins Foodpanda's creative mandate

Account won post a multi-agency pitch

Happy mcgarrybowen wins Foodpanda's creative mandate
Foodpanda has assigned its creative duties to Happy mcgarrybowen following a multi-agency pitch. 
 
The food delivery marketplace was acquired by Ola last year. The agency has previously handled Ola's creative duties.  
 
Bhavish Aggarwal, CEO, Ola Cabs, said, “At Foodpanda, our mission is to connect deeper with our love and passion for food, and build not just a great delivery experience but also a great food experience. We trust that Happy mcgarrybowen would be able to take that narrative and ethos to the world with strong design and visual communication capabilities.”
 
Anshul Khandelwal, head of marketing, Foodpanda, said, “We distinctly understand the need to build a strong and differentiated brand that people love. Being a food experience platform, we intend to constantly innovate to build foodie-first solutions for India. Considering Happy Mcgarrybowen’s work portfolio, we are confident that the association will ensure an effective brand strategy and communications.”
 
Kartik Iyer, CEO, Happy mcgarrybowen, said, “In a time where the market has already been created, we are proud to have won the mandates in such a competitive environment. We're raring to go and leap ahead with Foodpanda right to the top.”
 
Praveen Das, CCO, Happy mcgarrybowen, added, “‘Today brands are ubiquitously present on the digital media, therefore corporate identity too has evolved into a dynamic form. This is the age of the animated logos, GIFs, sonic signatures, design thinking and so on. We are very excited to work on evolving the Foodpanda brand identity by giving it an emergent, contemporary twist and bring it alive to a youthful audience who is so much into food these days.”
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

2 days ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

2 days ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

2 days ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.