Flipkart Health+ makes sure that laughter is not the only best medicine
Watch the film conceptualised by Lowe Lintas here
Apr 22, 2022 11:03:00 AM | Video | Campaign India Team
Digital healthcare marketplace platform, Flipkart Health+ has launched a campaign titled ‘Laughter is the best medicine’, to highlight the benefits of its app which enables easy access to medicines for people across the country. Conceptualised by Lowe Lintas, the film carries forward the brand’s popular concept of using kids as adult protagonists.
The film features a man, who goes to visit his doctor. The doctor tells him that he has to stop consuming sweets right away and writes him a prescription for a few medicines. The warden at the clinic then tells the patient (Chaddaji) to use the Flipkart Health+ app and avail of 30% off on his medicines. Hearing this, the unbelieving Chaddaji bursts into laughter at the warden’s advice. The warden then shows Chaddaji the app claiming the offer and states that while laughter is the best medicine, the best savings on other medicines should be availed through the Flipkart Health+ app.
Dhruvish Thakkar, senior director, head of marketing and revenue - Flipkart Health+, said, "Research suggests that consumers face difficulties in procuring authentic medicines for chronic diseases in emerging markets across the country. With Flipkart Health+, consumers can avail high-quality affordable products across 20,000 pin codes. Our campaign is focused on delivering this message in the unique style of humour inspired by our homegrown brand - Flipkart. Flipkart’s kidults format has been very popular with the audience, and we felt it was the best way to bring out our message too through this campaign. The app will aim to address all the concerns of individual patients and scale up the easy access of medicines for acute and chronic diseases, especially in markets that are underserved.”
Sonali Khanna, executive director and head of Lowe Lintas, South, said, "When it comes to health, laughter is indeed the best medicine. Our kidults campaign for Flipkart won over the target audience with its tongue in cheek humour and broke the mould by connecting with its audience. We believe the kidults approach is just the right balance of fun and facts to get people to prioritise their health."
Sowmya Iyer, DViO Digital, said, “Alongside the technology backed and user-friendly interface of the Flipkart Health+ app, this Ad film series will elevate the brand proposition among its target audience across geographies. The creative team has essentially captured the local sentiment around medicine buying for acute and chronic diseases through these films which will be further amplified across our social media platforms by creating engagement, raising awareness of the Flipkart Health+ app and creating brand recall in the months ahead.”